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educational event was spectacular with installers coming in from all over Central and Northern California to learn about loops. The “Everything You Need to Know about Loops” educational semi- nar covers topics such as loop size and placement, loops in paral- lel and series, loop phasing, how to make more money installing loops, time saving tricks and techniques, how to properly diag- nose a faulty loop system and much more. After years of independent and joint delivery of parking

garages, Berlin Steel Construction and Simon Design Engineer- ing have combined efforts to form Hybrid Parking Garages. Hybrid offers parking owners creative and alternative parking solutions focused on the delivery of real value and cost savings. Since the Hybrid approach is not based on a pre-established sys- tem, Hybrid can focus on parking costs starting from initial plan- ning , and then match a solution to the client’s needs.Working in conjunction with the owner’s design and construction teams, with all resources necessary within our control, Hybrid provides a systemized approach to parking based on their collective and deep understanding of materials. IBM and Streetline, Inc. announced a collaboration to help

cities of all sizes reduce congestion, better manage parking avail- ability and resources and put information at people’s fingertips to find parking faster. Combining information management and advanced analytics from IBMwith data gathered from parking sensors and applications from Streetline will allow cities to make smarter and timelier decisions related to parking and their trans- portation systems. Officials will be able to use this Smarter Park- ing solution to better understand parking patterns so they can

improve citizen services, optimize revenue and more effectively allocate city resources. Heather Sieber, CAE, is the new vice president of Marketing

and Communications at NPA. Sieber was previously vice presi- dent of communications at the Recreational Boatingand Fishing Foundation. While there, she built an award-winning communi- cations program recognized by the American Society of Associa- tion Executives, the Public Relations Society of America and the International Academy of the Visual Arts. She can be reached at Tracy Bunch has left the City of Clearwater after many years

of administering the City’s Parking System. Effective October 3, 2011, she joined the Duncan Solutions team as Director – Busi- ness Development with a focus on Florida and the Southeast. Parkmobile USA, Inc. and the Norwalk ParkingAuthority

announced an innovative new service that will allow residents and visitors in Norwalk to save time and money by using their mobile phone to pay for parking. Staying at the forefront of tech- nology, the Norwalk Parking Authority will soon be implement- ing the pay by phone parking service at any Parking Authority meter or pay station. The Parking Authority expects this to be ful- ly implemented in October. The company also announced that it has selected Citi to offer new, more comprehensive mobile pay- ment services to Parkmobile’s customers.With the new Parkmo- bile solution, motorists running to catch a train, plane, ferry or appointment can bypass the parking pay station and complete their parking transactions by mobile phone.

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