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PARKING TODAY P.O. Box 66515


Los Angeles, CA 90066 DELIVERIES


12228 Venice Boulevard, #541 Los Angeles, CA 90066


PHONE


310.390.5277 FAX


310.390.4777


EDITOR & PUBLISHER JOHN VAN HORN extension 2


jvh@parkingtoday.com


SALES MANAGER MARCY SPARROW extension 3


marcy@parkingtoday.com


ART DIRECTOR SHELLY BROWN extension 5


artdept@bricepac.com


GRAPHIC DESIGN RADUNTY HERMIDA rad@bricepac.com


CLASSIFIEDS / MARKETPLACE KELLEY HAVENER extension 4


kelley@parkingtoday.com


RESEARCH ASSISTANT JOYCE NEWMAN extension 7


joyce@bricepac.com


ACCOUNTING SUE RESTIVO extension 6


sue@parkingtoday.com DIRECTOR OF


OPERATIONS, BRICEPAC ANDY VAN HORN extension 1


andy@bricepac.com www.parkingtoday.com


Parking Today is a Bricepac company


PARKING TODAY is circulated free of charge to those who have an interest in the parking industry. In order to facilitate delivery, readers outside North America are charged $60. Post Office receipt available upon request. Single copy price $15.


Manuscripts, articles, photographs, artwork, product releases and all contributed materials are welcomed by PARKING TODAY; however submissions are subject to editing. Advertisers and advertising agencies assume liability for all content (including text, representations and illustrations of advertisements printed and also any and all claims made against the publisher.)


Publisher’s sole responsibility for error in advertising content extends to correction in the succeeding issue.


PARKING TODAY (ISSN: 10955062) is published monthly by Bricepac, Inc., 12228 Venice Boulevard, #541, Los Angeles, California 90066. Periodicals postage paid at Los Angeles, CA and additional mailing offices.


POSTMASTER: Send address changes to PARKING TODAY, P.O. Box 66515, Los Angeles, CA 90066 In Canada to Station A, PO Box 54, Windsor, ON N9A 6J5. Publications Agreement Number 40826055. ©2011, Bricepac, Inc.


Regular Features


Point of View ..........................................6 Parking Today News................................8 Letters..................................................20 PT the Auditor ......................................44 Consultants ..........................................48 PT Blog ................................................49


New Products ......................................56 Advertisers Index..................................58 Marketplace ........................................59 Dealers, Installers & Suppliers..............60 Upcoming Events..................................62


16 42


PARKING TODAY November 2011 Features


volume 16 number 11 12 We Have Your Back!


16 Going Modular: The Distinct Advantages of Modular Elevators for Parking Structures


18 Amateur Parker: Consult This


22 Consultants are…“Useless,” “A Waste of Money”


32 12 Easy Steps to Really Bad Customer Service


34 Why I Have a Commercial Operator at My University


On the Cover: NPA President Jed Hatfield (R) Presents Carl Walker’s Gary Cudney NPA’s Outstanding Leader award


38 “Hardware is Secondary, Software is Primary”


40 NPA Convention Tops 800 Attendees


42 Cape Girardeau, MO Cuts Energy Consumption in Half


46 Canadians Salute Parking


52 The “Key” to Safeguard Your Patrons’ Vehicles


22


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