cruise ship operator profile
Putting SeaDream on the map
SeaDream Yacht Club’s new CEO wants to expand the niche operator’s footprint, both in terms of new markets and a larger fleet
RECENTLY-APPOINTED chief executive officer of SeaDream Yacht Club Pamela Conover singled out what one of the most important focuses will be for her in her new role: raising awareness of the niche luxury cruise operator. “SeaDream is a very, very small brand. It is very high end,
with exceptional service – a great boutique, niche product. Our challenge is that as we are so small, not many people have heard of us. Our biggest challenge is to raise awareness of the brand, so that more people understand what a SeaDream holiday is and more people want to buy it,” she explained. It is a company that is very different compared with Ms
Conover’s previous experience. Before taking the helm at SeaDream at the start of January 2013, she had gained a wealth of experience working for large cruise corporations including Carnival Corp and Cunard Line, where she was president (see her CV). “It is definitely a change, because Carnival Corp is a huge public corporation and SeaDream is a small, private company
owned by a Norwegian entrepreneur with much more limited resources. In previous companies I worked for, the environment was much more structured with many more layers. But in a smaller brand you are much more connected with employees and guests. And hopefully, because we are small, we are more nimble and able to get things done quicker. Everybody wears many hats and are able to balance many balls,” Ms Conover said. The company totals around 50 shore-side employees, which
are mainly split between the US and Oslo. Ms Conover was also president and CEO of Seabourn until
April 2011, a company that is similar to SeaDream as it is also a niche luxury operator. Nevertheless, Seabourn is larger – under Ms Conover’s leadership it underwent a US$1 billion expansion of three new cruise ships, taking its total to six ships. Indeed, Ms Conover explained that the high-end market,
where SeaDream is positioned, has become more competitive as brands such as Seabourn have introduced more ships. “At SeaDream we have really tried to position ourselves away
SeaDream is looking to swell the size of its fleet of two ships
A SAM Electronics Nacos integrated navigation system aboard Celebrity Cruises’ Celebrity Solstice
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