DESTINATION REPORT / KUALA LUMPUR
tralia, New Zealand and North America. MyCEB is looking at launching the MTD programme in other countries soon. The bureau has also launched a corporate and
incentive campaign, “Malaysia – Asia like never before”. The Corporate & Incentive Guide, which forms part of its integrated digital and print cam- paign, focuses on ‘Theme Events & Experiences’, ‘Team Building’, ‘Corporate Social Responsibility’ and ‘Unique Venues’; providing event planners with creative ideas on each product. As a Muslim country, Malaysia also aims to
attract the Middle Eastern market and Kuala Lumpur tourism attractions work hard to ensure they meet the requirements of guests from the region. Recently, Malaysia has been rated the world’s
top Muslim-friendly holiday destination. The rat- ing, from Singapore-based Muslim travel consul- tancy firm, Crescentrating, revealed that Malaysia overtook Egypt, Turkey, the UAE and Saudi Arabia. The ranks were based on criteria such as offer-
ing Halal food, prayer facilities, and overall safety. From a meetings perspective, KLCC’s Broken-
shire also predicts strong growth in new markets from the Middle East. “We certainly recognise the importance of the
Middle East market and have identified opportu- nities in areas such as Islamic banking, Islamic arts, science and education, and the Halal food industry,” he said. “We have been part of the Tourism Malaysia
delegation to GIBTM since 2009. In addition, we have hosted our counterparts such as the Qatar National Convention Centre and the upcoming Oman Convention & Exhibition Centre, for famil- iarisation visits.”
Above: The KLCC complex at night Below: KLCC
THE NUMBERS* 26
During its 2012 financial year
of January to December, MyCEB secured 26 association meetings, to be held in the country over the next five years
58
percent of delegate arrivals attending association meetings
109 corporate and incentive meetings for Malaysia in 2013 25,604
delegates expected to attend events in 2013
2.9 MILLION
international business tourism arrivals to Malaysia by year 2020
US$205 MILLION expected economic impact from
upcoming association meetings and corporate and incentive events
*Figures are for Malaysia as a whole 90 /
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