DESTINATION REPORT / KUALA LUMPUR Also in 2012, world experts on lung health converged
in Kuala Lumpur to attend the 43rd Union World Confer- ence on Lung Health organised by the International Union against Tuberculosis and Lung Disease and supported by the Ministry of Health Malaysia and MyCEB. It is the largest global annual meeting focusing on the
issue of lung health with more than 2,600 delegates from 122 countries attending the conference last year. On the KLCC calendar of events for 2013 are the 35th
Asia Pacific Dental Congress (APDC 2013), 7th IAS Con- ference on HIV Pathogenesis, Treatment and Prevention (IAS 2013) and the ‘Women Deliver’ Conference 2013. By July 2013, the centre will have welcomed more than 20,000 delegates. Malaysia continues to see strong exhibition growth.
According to the UFI Trade Fair in Asia 2011, the coun- try recorded the third highest growth in the region for exhibition space sold. “This can be attributed to Malaysia’s ability to differenti-
ate itself with a very attractive value proposition, particu- larly on accommodation and exchange rates. This strong proposition is complemented by world-class services, an established industry supply chain and top-notch facilities,” said Peter Brokenshire, general manager of KLCC. Ping also points to the destination’s value for money
as being a major draw card with planners. “Malaysia is currently ranked as one of the best value
destinations in the world, providing excellent ROI during tough economic conditions. As a more affordable destination, Malaysia is attract-
ing world record attendances, bucking the global trend,” she explains. According to the World Economic Forum’s Travel and
Tourism Competitive Index 2011, Malaysia is ranked the third most price-competitive country globally.
DRIVING BUSINESS
Harley Davidson enthusiasts will be setting their GPS to Kuala Lumpur this September as the city plays host to ‘Asia Harley Days’, in conjunction with the Harley- Davidson 110th Anniversary celebrations, making it the exclusive regional experience hub in South East Asia.
Asia Harley Days will take place at the Kuala Lumpur City Centre. Members from the Harley Owners Group (H.O.G.), the motor company's official riding club, will travel to Kuala Lumpur from all over the world to attend this celebration, taking place September14-20. Events and activities include a flag parade, promotions, exhibition, displays, demo rides as well as a nationwide riding tour. For H.O.G. members, the event includes a welcome dinner, special access, promotions and deals throughout the week's events.
The event is expected to draw at least 5,000 foreign attendees, which is worth RM50 million in economic impact to the country.
Above: Ho Yoke Ping, General Manager, Sales and Marketing, MyCEB
Above: Peter Brokenshire, General Manager of KLCC.
INCENTIVES FOR INCENTIVES While the 2013 forward calendar may be full, MyCEB is introducing a number of incen- tives to attract more corporate groups in the mid- to long-term future. MyCEB was established in 2009 by
Ministry of Tourism, Malaysia, to further strengthen Malaysia’s business tourism brand and position for the international business events market. A non-profit organi- sation, MyCEB serves as a central hub to assist meeting and event planners to bid for and stage international business events in Malaysia and act as a conduit for national product development. Kuala Lumpur’s unique blend of metrop-
olis and garden city make it a popular choice with incentive planners. For corporate and incentive meetings,
the largest group Kuala Lumpur has hosted is the Perfect Travel China Incentive Confer- ence 2007 with an estimated 8,500 delegates. In February this year, a large incentive
group of 2,300 from Japan’s upscale cos- metics production and distribution brand, POLA, conducted an incentive programme in Kuala Lumpur. Now, MyCEB is looking to expand its
net further, with Australia, North America, Europe and the Middle East all target mar- kets, according to Ping. MyCEB has created two new promo-
tional programmes aimed at the corporate market. The Malaysia Twin Deal Pro- gramme (MTD) for corporate and incentive groups offers a two-pronged approach with rewards for planners and participants, and further enhances the success of their events. MTD has been launched in China, Korea, India, Taiwan, Hong Kong, Europe, Aus-
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