PREVIEW / IT&CM
for association business New association focus brings tailored networking
IT&CM China aims
Mid-April will see global meeting profes- sionals descend on Shanghai for the city’s annual Incentive Travel & Conventions, Meetings (IT&CM) China. The seventh edi- tion, taking place from April 17-19, 2013 at the Shanghai World Expo Exhibition and Convention Center, promises to draw more than 2,500 delegates and 400 hosted buyers. Organiser, TTG Events, has teamed up with association and event manage- ment company MCI Group to bring an Association Day, and an education segment on incentive travel to IT&CM China. "Association Day was born in recogni-
tion of the need for a focused, comprehen- sive association executive programme com- prising tailored education, networking and structured business engagement sessions for association decision makers. Exhibitors at the IT&CM events are also eager to explore business opportunities with association buy- ers." said Darren Ng, Managing Director for TTG Asia Media. "All three IT&CM events are committed
to strengthening their relevance and appeal to corporate travel professionals - another pivotal buyer group that our exhibitors are looking to meet. Our partnership with MCI Group will go a long way in achieving this dual-pronged objective,” he said. MCI Group will be lending its expertise
to two half-day educational tracks. Topics are specifically designed to appeal to asso- ciation buyers and corporate travel pro- fessionals focused on Incentive Travel/ Performance Improvement. The educational tracks for these two delegate groups will run concurrently, with allocated slots for busi- ness appointments and networking with exhibitors at the event. Familiar with organising educational
programmes the world over, MCI Group views this partnership as a major oppor- tunity to engage association and corporate travel executives and discuss the growth of their industry in Asia. “Through the very nature of their job, asso-
ciation and corporate travel executives are iso- lated and have limited opportunities to interact and meet with peers who face the same strate- gic and operational challenges and issues. “Each IT&CM Association Day and
incentive travel education segment by MCI 40 /
Group offers a unique opportunity for these association buyers and corporate travel execu- tives to network with like-minded profession- als and share issues and concerns they have in their own organisation, and learn best prac- tices from experts in the field," said Robin Lokerman, President Asia Pacific & Americas of MCI Group. Lokerman said MCI group is looking to
educate association buyers and corporate travel executives on best practices in associa- tion and incentive travel management. “Expect a highly interactive programme
focusing on key Asian issues of immediate concern and relevance. From a keynote ses- sion, to expert panel discussions of clients and round-table discussions, the different meeting formats employed will allow all participants to contribute and learn," he said. The world is aware of the growing impor-
tance of China both as a destination, and as a source of group business. IT&CM China has attracted the largest con-
2012 IT&CM CHINA BUYERS BY INDUSTRY SECTOR
35% Travel Agents Handling Incentives 26% Professional Conference Organisers 22% Meeting Planners
20% Corporate Companies with Incentive Programmes
19% Incentive / Motivation Houses 16% Travel Management Companies
14% Destination Management Companies 8% International Associations
tingent of national and regional Convention Visitors Bureaux and Tourism Offices of any MICE event in China. The host country will be represented by Chinese destinations including Hangzhou, Ningbo, Qingdao, Zhuhai, Sanya, Shanghai, Wuzhen, Xiamen and more. Other countries and regions participating include Cambodia, Chinese Taipei, Hong Kong SAR, India, Indonesia, Japan, Macau SAR, Malaysia, Philippines, Singapore, South Korea, Vietnam, Dubai, Turkey and Belgium. According to the International Congress
and Convention Association’s (ICCA) Country and City Rankings Report, China tops the list of countries in Asia Pacific & Middle East with the highest number of international associa- tion meetings hosted - 302 - in 2011.
Above: IT&CM 2012 opening ceremony Right: Business meeting at IT&CM 2012
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