The online exhibitor directory, the
‘shop-front’ for every organisation exhib- iting, has also been updated. New social media, photo and video links now allow exhibitors to provide more dynamic con- tent to showcase their stands and specific industry offerings. IMEX Group Chairman, Ray Bloom,
said: “Exhibitors and buyers expect the end-to-end business process and their ‘IMEX experience’ before, during and after the show to be fast, clear and intui- tive. It therefore depends on us to consist- ently review how we achieve that and to develop new tools and approaches that support everyone’s business goals. That said, the main purpose of IMEX remains true every year – to generate new business opportunities, to educate and inspire the thousands of industry professionals who attend and to provide a wide variety of high-quality networking events that sup- port their professional development.”
LAUNCH OF NEW ‘EXCLUSIVELY CORPORATE @IMEX’ Historically, hosted buyers at IMEX in Frankfurt represent three industry groups, with association buyers generally account- ing for around 10 percent of the 4,000 who attend, agencies 70 percent and corporate clients 20 percent. This year the organ- iser, Regent Exhibitions, conducted a num- ber of focus groups and further research into the changing needs of the corpo- rate sector. The result is the launch of a brand new event – Exclusively Corporate @IMEX – with content aimed at two dif- ferent corporate groups, senior executives
and corporate meeting planners. The new event is based on the highly suc- cessful IMEX ‘Association Day’ model: an acknowledged hallmark of the show. Exclusively Corporate @IMEX will be held at the Villa Kennedy and will start on the Sunday evening prior to the show with a networking dinner, followed by a full day of education tracks and net- working on the Monday. IMEX has also responded to demand
for more networking opportunities by establishing a new ‘networking hub’ on the show floor, which will be pow- ered by Meetings Mindset. Based on the Meetings Mindset principles of ‘prepare, perform, produce’, the hub will be home to facilitated networking sessions, plus health, well-being and business perfor- mance information and advice from a number of experts.
4,000 Frankfurt show in 2012
hosted buyers from 71 global markets attended the IMEX
POLITICIANS FORUM – NEW DECLARATION OF SUPPORT A strong call to action will be part of this year’s IMEX Politicians Forum, which takes place once again at the Villa Kennedy. All the politicians attending will be called upon to sign an official declaration of sup- port, which will provide the focal point for extended promotion and lobbying activity later in the year. Summing up the coming Frankfurt show
this May, Ray Bloom said: “I am delighted with the growth in new exhibitor numbers for 2013 and also the continued interest and rise in participation from the all-impor- tant hotel groups, both as exhibitors and as leaders of hosted buyer groups, especially from new and developing markets. Against a background of continued economic chal- lenges in many parts of the world, there remains a healthy appetite for new business and we are looking forward to providing a strong platform that will facilitate that.”
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