PREVIEW / IMEX
IMEX continues to drive business New networking and education events add to business power
Left: IMEX 2012 Below: Ray Bloom Right: Show floor Far right: Association evening Bottom right: Politician's Forum
Visit England will be taking more
space, as will Qatar. Belgium is also approaching the show in a new way with Meet in Flanders, Brussels and Wallonia Tourism all exhibiting separately for the first time. Founding partner, the German Convention Bureau, is expected to have in excess of 200 exhibitors sharing its stand. Business, education and networking at
IMEX, the Frankfurt exhibition for global incentive travel, meetings and events, promises some exciting additions to an already packed agenda in May. The launch of a new pre-show education and networking event for corporate buyers, the introduction of a new hosted buyer email service and a new German language seminar programme are just three of the features making up a strong exhibition, which takes place from May 21 to 23, 2013. Some 11 new long-haul hosted buyer
groups have been confirmed, includ- ing groups from India, North America, Korea, China, South Africa and Russia, with many more expected. Interest levels from hosted buyer groups and individu- als suggest the show is on target to meet or surpass last year’s figure, of just under 4,000 hosted buyers from 71 global mar- kets. Exhibitor demand has also been strong with Orient Express, Memphis, Titanic Resorts & Hotels and Kerzner International among the new exhibitors. Those booking larger stands for
the 2013 show include Abu Dhabi, Amiando, Bahrain, Estonian Convention Bureau, Mövenpick Hotels, Puerto Rico Convention Bureau and Warwick Hotels.
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IMEX are underpinned by the show’s web- sites. To help in the management of pre- show communications and appointments between exhibitors and buyers, a new sin- gle daily email alert was tested at IMEX America and is now being rolled out for IMEX in Frankfurt. The new process com- bines all exhibitor messages to a named hosted buyer into a single daily IMEX email, reducing email volumes associated with pre-show business and marketing. Re-designs to both exhibitor and inter-
MARK YOUR IMEX CALENDAR
For the last seven years, the AIPC Sales and Marketing Summit has proven to be the perfect kick-start for member participation in IMEX and all the client and industry interactions it entails. During this year’s instalment, held on May 19, more than 50 senior-level convention centre sales and marketing executives have the chance to compare notes on the latest industry trends and interact with client representatives and marketing specialists in a workshop setting before hitting the show floor.
Now recognised as a key session for international sales and marketing executives, the summit’s purpose is to create a forum to assess key market issues and challenges in a global context and develop new strategies to address them.
2013 AIPC INTERNATIONAL SALES & MARKETING SUMMIT:
Date and time: Sunday May 19, 2013 from 10am until 5pm.
Venue: Congress Center Messe Frankfurt
mediary portals also mean pre-show marketing and task lists have been stream- lined and simplified, with many of the changes made as a result of recommen- dations from IMEX participants.
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