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ANALYSIS / RACING INCENTIVES


We offer a meeting space with a twist so it takes delegates out of the ordinary hotel meeting room to something really different and gives business a fresh touch


_ Asli Plail, MICE Product Manager, Yas Marina Circuit


BUSINESS FIRST Venues such as the Yas Marina Circuit attribute most of their off-season business to the corpo- rate arena. Yas Marina Circuit boasts a num- ber of distinctive venues that can host groups ranging in size from two to 800, including the 1,200-square-metre Media Centre, which is used for large-scale events such as press confer- ences, symposiums, receptions and banquets. Closer to the track, the Yas Paddock Suites


provide large indoor, open and rooftop areas and are suited to conference breakout areas, exhibitions and gala dinners. Overlooking the Yas Marina on one side and the pit buildings on the other are the 18 Paddock Team Villas. These three-storey villas are ideal locations for VIP hosting or smaller private functions with a difference. The Paddock Garages pro- vide a unique venue for corporates looking to drive business. They are offered furnished or unfurnished. Alternative venues include the Yas Racing School, which is equipped with meeting rooms, indoor and outdoor lounge areas and a fleet of racing vehicles. “We offer a meeting space with a twist so


it takes delegates out of the ordinary hotel meeting room to something really different, giving business a fresh touch. While holding a corporate meeting you have the marina on one side and the circuit on the other. Plus, we are on an island, so we don’t lose any delegates to shopping,” says Asli Plail, MICE Product Manager, Yas Marina Circuit. “Most of our business comes from the


corporate world, about 80 to 90 percent. We are popular with the domestic market and the regional GCC market. Some segments, such as gala dinners and networking events, are moving here,” Plail adds. Yas Marina Circuit joined ICCA in January


2013. The venue is also a member of MPI and is working with regional industry leaders to put together a local chapter. From a promotional perspective, Plail and her team attend IMEX, EIBTM, CIBTM and GIBTM, as well as con- ducting regular international roadshows. For the 2013 edition of GIBTM, Yas Marina


Circuit is to hold a hosted buyer event for 250, with delegates being treated to a track tour before visiting the five-star Yas Viceroy Abu Dhabi hotel for lunch. In 2010, the track was used to host the GIBTM gala dinner for 1,000 hosted buyers.


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GIBTM HOSTED BUYERS HIT THE TRACK


At this year’s GIBTM, there will be an event for hosted buyers at Yas Marina Circuit on Wednesday 27 March 2013. The schedule is as follows:


1pm to 1:15pm - Depart from ADNEC.


2pm - Coaches to


arrive at Yas Marina Circuit. The group will be joined by guides from the circuit and Yas Viceroy Abu Dhabi, ready to present the different options available for meetings, incentives, conferences and events including the Media Centre, Paddock Club and karting, plus more.


2.30pm - A networking lunch will be served in Nautilus Seafood Restaurant in the


Yas Viceroy Abu Dhabi hotel. A selection of suppliers will be represented including du Forum, Ferrari World Abu Dhabi, Yas Waterworld, Yas Links, Azure and, of course, Yas Marina Circuit and Yas Viceroy Abu Dhabi. Hosted buyers will be able to ask a question in exchange for a small gift from the venue.


3.30pm – Departure to ADNEC


Other large-scale events held at the Yas Marina


Circuit include the 2011 World Economic Forum sum- mit for 800 delegates. The circuit has also hosted the United Nations’ Global Alliance for ICT and Devel- opment Forum, National Bank of Abu Dhabi’s Global Financial Market Workshop and the Worldwide Staff Conference of Etihad Airways. Bahrain International Circuit (BIC), which hosts the


annual Bahrain Grand Prix in March or April of each year, also offers a unique portfolio of meeting venues. Its Al-Sakhi Tower offers an unparalleled view of the entire circuit and can accommodate 20 to 30 people, while the Oasis Complex, which overlooks the action on the desert track section, can accommodate up to 100 people. Corporate and social entertainment events can also be held in the various hospitality lounges all offering exclusive views of the track. BIC offers state-of-the-art audio-visual equipment


and electronics and high-tech infrastructure associ- ated with Formula 1 events. Whether you want to take a new car for a test drive, put the latest tyres through their paces, shoot a TV commercial or cater for any other corporate need, BIC claims to have the venue. Also in Abu Dhabi, the Al Forsan International Sports


Resort in Khalifa City offers a multi-sport venue spread over 400 acres. It offers a range of indoor and outdoor banqueting, meeting and events facilities. Its ballroom can accommodate up to 350 guests, the outdoor amphi- theatre can take 1,000 guests, while multipurpose meet- ing and training rooms equipped with the latest technical facilities provide smaller spaces for corporate meetings.


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