» Editor’s Note
The Year Ahead O
Graham Longwell
graham@fitnet.ca
Included this year: • the rise of non-traditional club models • meeting the needs of the 35+ segment • the year of the fitness professional • European trends: lessons for Canada • and more
From big picture strategies to a slightly shorter time horizon…if you had just
5-minutes available to make one change in your business, what would you do? Sometimes, say the experts, it’s the little things that can pay big dividends. Author Barb Gormley presents 10 “5-Minute Fixes” for your business on page 30. Also in this issue is our annual Certification and Training Directory which highlights
organizations offering professional certifications and training in Canada (see page 34). Once again, we welcome you to join us as the Fitness Business team travels to IHRSA’s
32nd Annual International Convention & Trade Show in Las Vegas, March 19-22. And again this year, Fitness Business Canada readers are entitled to a $100 discount on the four-day registration package. Simply enter the promotional code FBCLV when registering online at
www.ihrsa.org/register. At the event, don’t miss this year’s Canadian Forum session, sponsored by FBC and
presented by Fitness Industry Canada, followed by the Go Canada reception. See page 14 for details. We wish you and your members all the best for a successful 2013!
ur annual Year Ahead feature offers insight and advice on challenges and opportunities for the coming year from industry veterans (see “2013: The Year Ahead” on page 22).
CANADA Vol. 14 No. 1 – January/February 2013
BOARD OF ADVISORS Colin Milner
Chief Executive Officer, International Council on Active Aging, Vancouver, B.C.
David Hardy
President, Fitness Industry Council of Canada, Edmonton, Alta.
David Patchell-Evans CEO & Founder, GoodLife Fitness Clubs, president, canfitpro, London, Ont.
Dr. Greg Anderson
Kinesiology & Physical Educ., University College of the Fraser Valley, Mission, B.C.
Joe Doiron Senior Policy Analyst, Physical Activity Unit, Health Canada, Ottawa, Ont.
John Frittenburg President, The JF Group, B.C.
Karin Lofstrom Executive Director, Canadian Association for the Advancement of Women in Sport and Physical Activity
Larry Greene
Co-Owner and Vice President, La Sporthèque de Hull, Hull, Que.
Michael Levy Executive Director, Spa Chakra Fitness, Chairman of the IHRSA Board of Directors
Susan Mundick General Manager Vancouver Board of Parks and Recreation, Vancouver, B.C.
CONTRIBUTING AUTHORS Susana Abreu, Brian Bahm, Paula Comfort, Barb Gormley, Jeremy Kluggerman, Kathryn Korchok, Andre Leitert, Hans Muench, Maverick R. Muzik, Scott Wildeman, Scott Wilson
Publisher
Graham Longwell President, Mill Pond Publishing Inc.
Editor Graham Longwell
graham@fitnet.ca
Senior Editor Barb Gormley
Graphic Designer Jonathan Cresswell-Jones
General Manager Mill Pond Publishing Inc. Stephen Longwell
stephen@fitnet.ca
Vice-President, Sales Lori Longwell
lori@fitnet.ca
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info@orangetheoryfitness.ca 6 Fitness Business Canada January/February 2013
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