» Your Business
Five-Minute
Perk up your business in five minutes or less. BY BARB GORMLEY
FIXES N
1. Set up client and prospect Google Alerts Let Google Alerts notify you when
information related to your clients and prospects (like awards they have won, promotions they receive and new busi- ness ventures they’re undertaking) is
30 Fitness Business Canada January/February 2013
Jill Konrath author of SNAP Selling
www.jillkonrath.com
ot every business improvement strategy calls for a team of employees to be cloistered off- site for days of intense planning. Sometimes, quick tasks – those that take five minutes
or less – are the most effective for generating referrals, helping you network better and building a more profit- able business. Here are 10 to consider.
posted online. It’s free and timely in- formation that lets you to capitalize on emerging opportunities.
2. Exploit your LinkedIn account Nothing screams “rookie” like an
unfinished LinkedIn profile. Complete it, and then update it regularly. Each time it’s updated, LinkedIn sends a no- tification to your contacts which keeps them thinking of you and your fitness business. Adding a new qualification, a new association membership or a rec- ommendation from a client always re- sults in a phone call or email from one of my contacts.
Paula Comfort partner and management consultant 360Impact Group, Toronto
3. Immediately ask “What’s next?” If you’re an independent contrac-
tor, once you’ve completed a project or program for new clients don’t wait days or weeks to ask about future pos- sibilities. The ideal time to ask, “What
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