2013
to this sharing, our first issue each new year makes a special effort to feature the expertise of industry veterans. On the following pages, our experts offer their insights on 2013.
A
Here are a few quotes from what follows: • “No longer do 25 to 35-year-olds represent the largest or most profit-
able segment of our business – today, it’s the 35+ segment. Their bodies are changing, their metabolism is slowing down, and they’re developing chronic pains and metabolic conditions.”
• “Stop thinking that you need to become more successful or more educated.
Develop partnerships with local businesses and experts, like doctors, restaurants, your chamber of commerce, schools, etc. These partnerships will give you access to more peo- ple than any weekly newspaper ad.”
• “I believe that 2013 will be the year of the fitness professional. Fitness professionals will cre-
ate better relationships with members, colleagues, other professionals and within their communi- ties. Fitness professionals will enhance their programming to better serve members, and we will see record breaking usage statistics.”
• “A good rule is to spend at least 7% of your gross membership sales revenue
each month on advertising. If you gross $100,000 per month in new membership sales, spending $7,000 on advertising is a pittance. Your advertising needs to be offer based, time sensitive and include a strong call to action.”
Read on for the complete articles. 22 Fitness Business Canada January/February 2013
Ahead YEAR
The
dvice and ideas from fellow fitness professionals facing similar business issues and opportunities can be critical to business success. While every FBC issue is a portal
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