2013
2013: The Year of the Fitness Professional
Get ready for a year of opportunity and success. BY SCOTT WILDEMAN W
hen asked about what is new and upcoming in the fitness industry, my answer is simple. There
is nothing new, only better. I believe that 2013 will be the year of the fitness professional. Fitness professionals will create better relationships with mem- bers, colleagues, other professionals and within their communities. Fitness professionals will enhance their pro- gramming to better serve members, and we will see record breaking usage statistics. Our industry is close to hitting criti-
cal mass, and that is due to the tire- less dedication of fitness professionals across the country! Fitness professionals will focus on
small group personal training, creating relationships and assisting more people in reaching their goals than ever be- fore. The demand for personal training is at an all time high. Members from all walks of life are seeking the guid- ance of professionals to assist them in realizing their ambitions. This is creat- ing an availability issue in a number of facilities. To successfully meet the de- mand, many personal trainers are turn- ing to small groups during peak hours. I know a number of trainers who work only with groups of three to six people during peak hours. I believe that as many personal
trainers graduate from their train- ing with the skill set for one on one training, CEC courses geared toward small groups will become increasingly popular. Fitness professionals will also em-
brace the post-rehabilitation market, creating relationships with health prac- titioners (physiotherapists, athletic therapists, chiropractors, etc.) and de- veloping the skills to work successfully
Scott Wildeman is the senior vice-president of op- erations for International Fitness Holdings (owners of World Health, Spa Lady and Bankers Hall Club). His philosophy is that great employees create great relationships that drive member usage.
with this group of clients. Baby boom- ers are looking for wellness. They want to be able to enjoy their retirement years without pain and will be seeking the services of qualified fitness profes- sionals to help them do so. Personal trainers will be obtaining
their group fitness certifications to of- fer athletic-style classes, like boxing circuits, CrossFit, P90x and core stabil- ity. This will enable them to build re- lationships with a larger audience and help more people. I also believe that the word will fi-
nally get out that fitness is a desir- able and viable career choice, and that many high school graduates will be looking for educational opportunities that allow them to join the movement. It’s going to be a fun year!
January/February 2013 Fitness Business Canada 23
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