» Product Focus


LateralX Exclusively from Octane Fitness, LLC, the LateralX offers a smooth, 3D motion that goes from a vertical elliptical stepping motion to an active side-to-side motion that adjusts on the fly. With movement in 10 different planes combining hip extension, hip abduction and hip rota- tion, in forward or reverse motion, the LateralX emphasizes functional train- ing for all exercisers. University research shows that LateralX users experience a 27% increase in caloric expenditure go- ing from lateral width 1 to the maximum lateral width 10; the LateralX motion also offers a 30% increase in hip abduc- tion, hip adduction and knee extension over traditional ellipticals. For more in- formation, contact 888-628-2634 or sales@octanefitness.com, or visit www. octanefitness.com.


Matrix Ascent Trainers® The new line of Ascent Trainers® from Matrix Fitness provides the same comfortable and effective workout you’ve come to expect in a brand new, compact de- sign loaded with features: constant rate of acceleration and contralateral motion for fluid, natural movements; adjustable incline and stride length for variability; op- tional Virtual Active™ programming, and USB port for workout tracking. Matrix offers five Ascent Trainer models for all commercial fitness applications. For more information, contact 866-693-4863 or info@ma- trixfitness.com, or visit www.matrixfitness.com.


Star Trac Elliptical training has become second only to treadmill training in facilities across the globe and it has become one of the most important cardio categories in the eyes of many clients. Finding the right motion and creating user- centric safety features is a necessity when designing for this category. The breakthrough begins with a rear approach open-step design that gives you the safest possible entry and exit on and off the product. The pedal placement design offers a best in class Q factor for enhanced biomechanics and the Soſt Trac® pedal insures maximum comfort throughout the training session. For more information, contact Adam Maloney at 313-212-8706 or amaloney@ startrac.com.


XRide – xR6000 recumbent elliptical The unique xRide recumbent elliptical by Octane Fitness lets exercisers benefit from total-body cardio and muscular endurance training, all while comfortably sitting down. Its Active Seat Position accommodates any size of individual with multiple height and tilt adjustments for the perfect fit. The unique PowerStroke, a wealth of workouts and 30 resistance levels make this an ideal machine for beginners to elite athletes. Studies show that xRide exercisers have 343% more glute activity and burn more 23% calo- ries compared to a standard recumbent bike. And users can perform simultaneous strength training using the Muscle Endurance, Chest Press and Leg Press workouts. For more information, contact 888-628-2634 or sales@octanefitness.com, or visit www. octanefitness.com


52 Fitness Business Canada January/February 2013


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