» Facility Profile
TWISTED SPORTS W
A new family-friendly franchise brings families together to have fun being active together.
BY MAVERICK R. MUZIK
e live in a different world then twenty years ago. Today’s families are over- whelmed with trying
to find time for even the simplest of things. Parents are struggling to create more time to spend with their kids. Twisted Sports, a new Canadian
franchise organization, is dedicated to creating experiences that bring fami- lies together through the fun they share. Our goal is to anchor children to ac-
tivity through mentorship and envi- ronmental conditioning. By fusing vir- tual technology with traditional sports, we make physical activity fun.
48 Fitness Business Canada January/February 2013
Changing the game Twisted Sports is changing the
game. Each of our locations adapts to its community and offers programs that fulfill the needs of its specific area. We offer programs in four major cat-
egories; health, education, sports and entertainment. Delivering these pro- grams are coaches, teachers and in- structors directly from the communi- ty. We allow them to run their courses in our facility at no charge. These part- nerships help grow the clientele of the programs as well as create more value for parents when they visit Twisted Sports.
We encourage instructors to run
as many programs as they can. As a bonus, when our participants buy a fitness membership they receive un- limited access to the innovative tech- nologies in our facility, sports leagues and any programs run by our partners. By partnering with the area’s most
popular courses, we deliver precisely what the community desires. This al- lows Twisted Sports to support growth in new programs that help us offer a more balanced facility agenda.
Fun and technology We see our spaces as living, breath-
ing organisms always evolving and changing to match the needs of the community. We have the latest equip- ment, such as reaction trainers, sports simulators, inflatable obstacle cours- es and exergaming. Twisted Sports switches the games and updates soft- ware regularly to create an ever- changing environment.
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