Book Reviews THIS
MONTH’S BOOK
REVIEWS
How to Shine
Simon Hartley
Insights into unlocking your potential from proven winners
How to Shine is a great resource for those who have
ever
wondered what enables some
people to develop their talent in a more impactful way than others. What is it that differentiates the winners from those who almost made it? Professional sports psychologist and performance coach Simon Hartley sets out to answer these questions from what he has learnt from talking to and coaching some of the world’s most spectacular success stories. With over ten years’ experience in helping individuals and organisations maximise their performance, Hartley reveals how readers can develop their focus, confidence and motivation in order to reach the top of their game. How to Shine contains practical examples, including interviews with top chefs and athletes to polar explorers and champions of business. Hartley reveals the common traits found in each world class professional and demonstrates how they can be adopted in any domain of life. Overall, this is a great practical, step by step guide to honing the skills which are as vital in the office as they are on the athletics track, giving readers the tools, motivation and mindset needed to unleash their real potential.
58 entrepreneurcountry Pinfl uence THE COMPLETE GUIDE TO
MARKETING YOUR BUSINESS WITH PINTEREST
Beth Hayden
Pinfluence Beth Hayden
As with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete
guide on how to utilise growing social networking site Pinterest, teaching you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. Engaging with your followers and fans, listening to what they have to say, and producing great content are the true markers of
Business Continuity
for Dummies Stuart Sterling
Small to medium sized businesses are extremely vulnerable to unexpected crises that are
successful marketing. Pinterest gives businesses the opportunity to do this in visually stunning ways. As a whole, this book shows marketers, entrepreneurs, retailers, bloggers, and others how to use Pinterest and convert followers into buyers. It offers step-by-step, actionable guidance for beginners, and more advanced advice for seasoned Pinterest users.
often completely beyond their control and that could put them out of business immediately. Hoping to aid the problem, this manual is a practical guide packed with handy, simple, sensible advice to protect small businesses and sole traders. Firstly, it will teach you how to build resilience into your business by identifying key products and services and the critical activities that underpin them. An interesting statistic revealed by the book is that 83% of insurers said businesses with a Business Continuity Plan would save money on insurance(s) and get the best from an insurance claim. What’s more, this manual has been validated by the Business Continuity Institute, Emergency Planning Society, Cabinet Office and the British Standards Institution.
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