Interview
with a single purpose email. Tell them why they should “Like” your Page, a link to get there, and give them a deadline for the freebie to be over.
Q: So how about going the other direction – from social media to email. What’s the best way to get your social media fans and followers to sign up for your emails? Use a mailing list sign-up app on your Facebook Page. If people come to your Facebook Page and they are interested in what you do, you can nab them for your email list whilst they’re there, by encouraging them to sign up on your Page itself. I recommend you customise the app thumbnail to match your brand and alter the default text to tell people WHY they should join (e.g. “Get Offers Here First”).
Another thing you can do is tease the content of your next email as a reason to join now. The day before your email newsletter is due, post an update on Twitter, Facebook, and LinkedIn to let people know what’s going to be in it, and that there’s still time to sign up. Don’t forget to give them a link to your sign-up page (not your homepage) or your sign-up app. Remember, if you dont ask, it won’t happen.
Q:
Aside
from Facebook
and
Twitter, are there any other social channels businesses should use in combination with email? Pin your email newsletters on Pinterest! Go to your newsletter archive and view your latest newsletter. Now pick out a key image from your newsletter and pin it to one of your Pinterest boards. THEN (and this is the important bit), link it back to your archived newsletter. It will give you extra exposure and some nice SEO (Search Engine Optimisation) benefits, too.
Q: Small businesses don’t have much extra time on their hands. How can they reuse content from email newsletters?
Post snippets of your newsletter on Twitter and Facebook, and link them back to your email archive. The easiest way to post your content snippets is to schedule them using a tool like Timely. is or MarketMeSuite. You can post several to go out over the next few days all in one go. To make the most of your archive, remember to include a nice clear “Join My List” button on your newsletter, so that if someone lands there from one of these snippets (or Pinterest, etc.), they can see how to sign up immediately.
Q: Where should businesses link back to when posting on their social profiles and in their email newsletters?
The smart way to do this is to link to a specific, relevant page on your site, rather than your homepage.
Think
about why your social follower wants to visit your site and give them what they’re looking for as soon as they arrive.
Q: With all of the separate marketing channels—email, Facebook, Twitter—how should a business create unified content? Put email and social media marketing plans on a common calendar, and create themes of content on all channels. The smart thing to do is to use your marketing emails (like your newsletter) and your social media updates to reinforce each other by running common themes through all channels. All this means is that you talk about related things on all your social media accounts and emails, during a set time period, e.g. your blog has a how-to article about your theme, on Facebook you post some client examples of how you’ve helped people do that thing, and on Twitter you post a daily fact about that topic.
29 entrepreneurcountry
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