our business using the video sharing website. ‘Broadcast Yourself’ is actly that. Here are 10 tips to market your business using YouTube. nder and CEO of Gloople
Keywords
r Business Using YouTube 6.
There’s only one way viewers find you on YouTube and that’s via the site’s search engine. Choose words that best fit your subject area and niche. Keywords should draw in a broad enough audience to get the exposure you seek, but not too much.
7. 8.
Track ROI (Analytics)
YouTube offers every user free analytics data for every uploaded video. This free-to-view info should not be overlooked as it can offer you some valuable info on not only views stats, but demographics, community, and the most useful — “discovery” data — info on how users came across the video.
How to videos
Will your target audience benefit from ‘How to’ Videos? If yes, you should definitely be making them. Have a look at how other businesses are creating them in your sector and look at finding the most effective way and applying that to your business.
10. 9.
Be true to your brand
There is nothing worse than watching a video or even an advert where by the end of it, you can’t work out why that business made that video. Always stay true to your brand and try not to get side-tracked when making videos as you may even lose customers.
Integrate other social networks
Make sure your YouTube account has links to your Facebook page, Twitter account and any other networks you are also on. Use these networks to promote your videos to your community and always ask for their feedback – their opinion is vital.
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