Your Retail Business
If you have own brand products invest in working with a design agency that specialises in packaging design so that your product appeals to your target customer. The right packaging design can make or break a product, especially if it’s new to the market or has huge competition. A good brand and packaging designer will draw out the brand story, giving your product maximum shelf appeal.
It is also important to make the interior (and exterior) of your store as inviting as you can. Remove anything that
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isn’t adding to your brand and keep the decor, floors and windows clean. Ensure the flooring is suitable for your target customers and make the most of the space you have but allow plenty of room for movement – remembering that your customers may have large trolleys or buggies with them. Don’t make them feel claustrophobic – sometimes there is commercial benefit to having empty space!
Ensure that you have good lighting that helps the customers navigate the store and highlights key promotions.
Use lighting to draw them into the store and avoid having any dark corners.
Use music to enhance the atmosphere – unless you are running a library a little background noise makes customers more comfortable to have conversations as they feel they are less easily overheard. Ensure your choice of music is relevant to your target customer and make sure you’re not in breach of any public performance rights!
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