10 Tips on Marketing Your
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With Google now owning YouTube, it is essential that you market yo the tagline we all associate with YouTube and you need to do exa By Warren Knight, Co-Foun
Do your research
Before you start anything, you must do your research; and this is no different. Forget about watching TV ads and spend a few hours discovering what’s hot and then you will be able to work out how to present your business and whether your business will be a success on YouTube.
Find your niche
No one wants to watch an ad unless it’s really, really good. But rather than try to crack the code on a spectacular ad (something that the ad industry is generally unable to do with any regularity), try positioning yourself as an expert in your particular field or attaching your brand to a particular lifestyle.
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Keep content fresh and relevant
This is important to keep your visitors interested. Having a good number of videos on your feed page will work in your favour. You will also need to have your information up to date. Keep it relevant to the latest trends in your sector.
Use comment boxes and the ‘like’ button
It’s always worth spending some time watching videos that you have an interest in and commenting. This kind of exposure is great for brand awareness and may even lead to a sale. Social media is all about building a presence online, the tools are there – so use them.
Use Google Ad’s
Your video is probably not going to go viral on its own (or at all), therefore, you should consider buying some advertisements. You can still do pretty well buying promoted videos -the ads that pop up when you do a YouTube search.
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