REVIEW / CIBTM
CIBTM steps up a gear for 2012
Numbers are up across the board while this year’s event also incorporates China Meetings Week and a new business travel focus
When it comes to tourism in all its vari- ous forms, China is demanding more atten- tion than any other source market given the massive growth and further potential of its outbound visitors. This was reflected in the impressive growth registered by CIBTM for 2012 with more than 5,000 meeting profes- sionals and 398 exhibitors in attendance. Held from September 12 to 14, CIBTM 2012
was lauded by organisers as China’s largest specialist meetings, incentives and business travel exhibition to date.
professionals and 398 exhibitors in attendance at CIBTM 2012
5,000 meeting
According to Reed Travel Exhibitions, the show floor saw a seven percent increase year on year with pre-scheduled business appointments between buyers and suppliers recording a 15 percent growth at 8,459. Co-hosting CIBTM for the fourth consec-
utive year, Beijing Municipal Commission of Tourism Development, outlined ambi- tious plans for CIBTM to achieve a 10 per- cent year-on-year growth going forwards. Vice Chairman Sun Weijia commented that CIBTM had grown with “more players, more exhibitors and more visitors”. The plans seem realistic given that meet-
ing and incentive business in Beijing grew 30 percent last year – double the rate of growth seen by tourism in general, estimated at 15 to 16 percent for the city. However, most of this new business was driven by domestic visitors with Beijing attracting 200 million domestic and five million international visi- tors each year. Meetings, incentives, conferences and
Sun Weijia 26 /
exhibitions are a key area of focus for the Beijing government, which is investing RMB20 million (US$3.17 million) in incen- tives to attract more international confer- ence business to the capital. This has been spurred by a stellar performance in 2011 that saw the number of meetings increase 9.9 percent to a total of 286,000, with attendance exceeding over 20 million delegates (a year- on-year increase of 16.9 percent).
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