NEWS / GLOBAL
LONDON
VisitEngland, part of the English Tourist Board, has launched a three-year marketing campaign, supported by a GBP19.8 million (US$31.4 million) grant from the Regional Growth Fund. The campaign seeks to boost local tourism and increase the value of international conferences, events and conventions held in the UK. The project will develop business tourism by promoting local goods and services to international
conference and exhibitions buyers. The programme is ultimately expected to generate GBP365 million (US$579 million) in additional visitor spend and stimulate employment growth in the tourism sector by 9,100 over the next three years. VisitEngland will coordinate the project nationally, working with local partners to design and deliver specifi c activities. The meetings and events industry is a particularly important revenue-generating segment for the
UK, contributing almost GBP25 billion (US$39.5 billion) to the economy and employing over 530,000 people. The sector also helps boost infrastructure development in the country. VisitEngland estimates the economic benefi t of meetings and events from the London 2012 Olympic and Paralympic Games alone to be around GBP1.8 billion (US$2.8 billion) and will help to further position England as a destination for major international events. Additional benefits can be seen socially, according to VisitEngland, as meetings and events contribute significantly to health and wellbeing, education, social diversity, community spirit and civic pride.
LAS VEGAS
Following its successful launch last year, IMEX America 2012 is poised for further growth with over 2,000 buyers expected to attend the trade show from October 9 to 11 at the Sands Expo in Las Vegas, Nevada. IMEX Group Chairman Ray Bloom said much of
this year’s growth had been achieved through IMEX America partners and intermediaries who want to bring in larger hosted buyer groups, following positive feedback from their clients in 2011. “It was clear that last year’s show produced the
business results both exhibitors and buyers were looking for. It is gratifying to see that feedback is now being converted into increased participation on both sides, which bodes well for an even stronger IMEX America this October,” he added. Of contracts received up to July, more than 20
percent of those who exhibited at the fi rst show are returning with even bigger booths. Likewise, around 50 percent of exhibitors have more than doubled the space they will be taking at the show. IMEX America is an international exhibition for
incentive travel, meetings and events and is already the largest trade show for the industry in the US.
BARCELONA
The International Congress and Convention Association (ICCA) will hold this year’s Forum for Young Professionals (FYP) during EIBTM, which is taking place from November 27 to 29 in Barcelona, Spain. The initiative has been designed to give young meetings
professionals a fresh perspective about meetings management and the industry in general. The ICCA-organised forum is also an important venue for these young executives to enhance their professional skills and connect with peers from around the world. EIBTM and ICCA have invited leading industry experts to deliver innovative, challenging and immersive sessions about technology advancements and infrastructure developments, as well as tackling audiences with high expectations. This year’s forum will be led by Elizabeth Rich, Proprietor of
Australia’s Agenda Pty Ltd. Other industry experts who will share their insights include: Corbin Ball of Corbin Ball Associates; Graeme Barnett of Reed Travel Exhibitions; Rod Cameron of the Joint Meetings Industry Council; Karen Bolinger of Melbourne Convention & Visitors Bureau; Mariano Castex of MCI Latin America (INCON Group); Michel Courturier of Marketing Challenges International; Elling Hamso of Event ROI Institute; Christian Mutschlechner of the Vienna Convention Bureau; Liu Ping of China Star Ltd; and Martin Sirk of ICCA. The ICCA-FYP is open to association and corporate meeting
planners under the age of 30, who have less than three years’ experience working in the meetings industry.
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