COMPANY PROFILE PROMOTION
Momenta is a complete solution encompassing nutrition, behaviour change and exercise
and attracting corporate clients. Out of the 14 non-gym users in one group who completed the programme, 11 took out gym membership and three signed up for personal training.
• Improved retention: Momenta increases weekly attendance over the critical first three-month period, as well as getting results. We’ve seen attendance rates as high as 87 per cent at week 12 in a course that was offered free-of- charge to participants.
• Funding: Momenta can attract funding because outcome data can be collected and evaluated in a way that’s recognised by commissioners. Operators can show data that confidently demonstrates the difference they are making to the health of their local community. The programme has already been commissioned in Wandsworth, south London, providing adult weight management programmes via NHS referrals.
WHAT ELSE DOES MOMENTA PROVIDE? Participants’ learning is guided by a comprehensive handbook and supported by online tools that help track changes in key behaviours, activity and nutrition. We provide everything that’s needed to support coaches and operators too – from manuals and participant learning
september 2012 © cybertrek 2012
“WE’VE TAKEN THE COMPLEX SCIENCE OF SUCCESSFUL WEIGHT MANAGEMENT AND DISTILLED IT INTO FUN, INTERACTIVE, CLASSROOM-BASED SESSIONS”
tools to marketing materials, a secure online data portal and ‘dial-a-dietitian’ phone support.
HOW DOES IT WORK OPERATIONALLY? Momenta fits easily into existing sales and operations processes. It’s delivered by staff on-site and is just like putting another class on the timetable. Accessible to customers as soon as they decide they want to lose weight, people simply sign up and start the course the following week, attending until their initial ‘getting started’ phase is complete.
They are then programmed into existing activities and services to support the critical requirement of being active for the rest of their life.
WHO CAN RUN THE PROGRAMME?
Momenta has been designed to be delivered from a variety of settings. It’s already being run by a number of operators across the UK and in London, delivered by personal trainers. In Wandsworth, patients are being referred to Momenta by GPs and dietitians, while Carlisle City Council is offering it to employees during their lunch breaks as part of a progressive workplace wellness scheme.
WHO IS IT SUITABLE FOR? Momenta is for adults (aged 18+) above a healthy weight (BMI 25–40). Over two-thirds of the UK’s adult population currently fall into this category.
The Momenta team will be delivering training in the UK in December 2012. Places will be limited, so to find out more please call +44 (0)20 7231 7225 or email
momenta@mendcentral.org
Read Health Club Management online at
healthclubmanagement.co.uk/digital 47
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