This page contains a Flash digital edition of a book.
weight


management


Freedom Lite is achieving an average weight loss of 12lbs per person over an eight-week period


The Nuffi eld plan spans nine months Nuffi eld offers baseline health checks


ongoing support. The course leader has complete autonomy over the type of exercise completed and bases the session on the group’s fi tness level, age and exercise preferences. Sessions are designed to introduce


participants to a variety of classes, helping them fi nd something they really enjoy and that they will continue doing after completing the course. Outside of the weekly meetings, participants have access to an online programme that offers one-to-one video coaching with Cohen and nutrition profi les, as well as receiving support from an online community. To date, more than 20 weight-loss


programmes have been delivered: 81 per cent of people completed the programme, achieving an average weight loss of 12lbs per person, and 93 per cent felt that it had met their expectations. “Not only do our customers achieve results, but the social interaction and


support really motivates them to keep going,” says Reed.


The scheme is open to all and is


offered free to anyone enrolled on a GP referral scheme with a high BMI. Otherwise the course costs £40 for members or £80 for non-members, with the expectation being that the course covers the costs of its delivery. Long-term, the programme is expected


to return a profi t by boosting member retention thanks to the fact that, as Reed explains, attendees “not only achieve results but also get to know others”.


MOMENTA The Momenta weight management course has been developed by MEND to focus on long-term behaviour change. Designed to be implemented in venues including health clubs and leisure centres, the course runs over 12 weeks, consisting of hour-long weekly meetings in a classroom environment. Sessions take a discussion-


EVERYONE ACTIVE ONLINE WWW.EVERYONEACTIVE.COM


Everyone Active online, winner of the Spark of Innovation Award at this year’s FLAME Awards, is to offer a complete weight management package for members and non-members. The programme consists of training plans, workouts, expert advice, support and guidance. Users sign up, paying separately for each plan, and are presented with a range of different activities to try at home or in the gym, each suited to their individual fi tness levels. Being web-based, users can access the programme regardless of their location. It also allows Everyone Active to capitalise on a market away from the gym – those who might not typically have engaged with a health club.


42 Read Health Club Management online at healthclubmanagement.co.uk/digital


based approach and focus on the three key areas of mind, exercise and nutrition. Each group is appointed its own Momenta coach, who oversees each session. Coaches complete a three-day training course and are provided with all of the materials required to deliver the sessions. The operator also receives comprehensive marketing materials to help raise awareness of the programme. The results of pilot projects have been encouraging. “Participants at Carlisle City Council achieved an average weight reduction of 5 per cent,” explains Lisa Taylor, Momenta project director. “Eighty-seven per cent of those who began the course attended the full 12 weeks and noted signifi cant improvements in body image, quality of life and vitality, as well as increasing their levels of physical activity.” Taylor continues: “Momenta should be considered as a member service in the same way that any group exercise class is viewed. The pilot data shows that Momenta can be used as a retention tool, as well as a means of positively impacting membership sales and personal training.” The price paid by each participant ranges from £0 to £150, depending on the setting. “We have not limited Momenta to a recommended retail price as its applications are so wide-ranging, from a weekly group-based class through to a fully-inclusive personal training package,” explains Taylor.


NUFFIELD HEALTH WEIGHT MANAGEMENT PROGRAMME The Nuffi eld Health Weight Management Programme offers tailored one-to- one support, delivered by its team of physiologists. The programme focuses on long-term sustainable changes, as laid


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