INDEPENDENT NEWS
Independently-owned health club operator Frame has opened its second site in Queen’s Park, north-west London. Frame – an upscale concept which
specialises in dance, fitness, yoga and pilates classes – already operates a club in Shoreditch, north-east London. Both studios have an ultra modern décor
and changing facilities, with the Frame clubs offering a pay-as-you-go model, as well as monthly membership for £199. A Frame Card provides discounts for topping up in a similar way to Transport for London’s Oyster card. Half-memberships are also available, but
these do not include access to the signature Frame Camp or Reformer Pilates classes. Frame Camp is an intensive cardio
interval training workout which uses Star Trac’s E-TRX treadmills. The classes – which have been designed to appeal to running enthusiasts – mix interval running with conditioning exercises in a half-hour class, and their popularity has also resulted in the creation of the Hour of Power class, a 60-minute version of the class.
The upscale operator uses a membership system similar to loyalty cards, with monthly memberships at £199 Pip Black, Frame co-owner, says: “Our clients
are young and busy, so we have created classes that are fun, but also short and effective. “Frame Camp, our high-intensity treadmill
and conditioning class, allows our clients to get the same benefits as running outdoors
but without being seen working up a sweat in the street. “In fact, the results will be even better as the
class uses high-intensity intervals, encouraging participants to really push themselves.” Details:
http://lei.sr?a=A3z3N
Khalid Ismail to expand Lion’s Den Gym – plans new sites
British Mixed Martial Arts (MMA) star Khalid Ismail has confirmed plans to expand his Lion’s Den Gym (LDG) in Chadwell Heath, north-east London. The gym, one of two owned by the London
fighter, is currently being turned into the largest centre for martial arts in London. The expanded gym will feature 1,400sq m
(15,000sq ft) of training space, including specialist strength and training facilities alongside a brand new octagon boxing ring. Scheduled to be completed this month,
the new world-class combat and matting facilities will be complemented by three separate studio spaces, a group cycling suite, and a ‘Women Only Zone’. The gym’s current cardio training space is also due to be extended. Members will be able to recharge and relax
after a hard workout in the new LDG café. Ismail hopes to welcome new members as
soon as the gym launches, opening the world of MMA to a host of new participants. As well as carving a career in the world
of MMA, most recently competing in the UCMMA, Ismail has channelled his passion for martial arts and fitness into his LDG enterprise since 2006, when the Chadwell Heath gym was first opened. Four years later, Ismail expanded his empire, opening
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OPERATOR INDEPENDENT
Fitness operator Frame opens second London site
The Lion’s Den gym will include 1,400sq m of MMA training space, making it the largest of its kind in London
the Romford branch, funded through re-investing capital following the success of LDG’s first site. Under a 10-year plan for the business,
Ismail is now looking to consolidate and grow existing facilities at a rate that will enable further investment in new branches. Speaking to Health Club Management,
Ismail said: “There is definitely a call for more centres like ours to be opened in and
Read Health Club Management online at
healthclubmanagement.co.uk/digital
around London. The riots were about people being drawn into an atmosphere and a way of thinking which is destructive. “Martial arts and training teaches self-
sacrifice, discipline, self-respect, honour, and can give someone a real sense of achievement. I know how valuable having somewhere like our centres to go can be – not just for youngsters, but for everyone.” Details:
http://lei.sr?a=l3W3Y
september 2012 © cybertrek 2012
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