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THE WAY TO WEIGHT LOSS
Momenta is an adult weight management programme created by MEND for delivery by health, fitness and leisure operators. Strategic director Lisa Taylor explains the Momenta concept, who can deliver it and why she believes the fitness industry can play a significant role in reducing the weight of the nation – while at the same time increasing participation, growing membership and reducing attrition
WHAT’S THE STORY BEHIND MOMENTA AND MEND? I worked for over 20 years in operations, and despite seeing some great ideas, I never found a weight management programme that could be successfully delivered by fi tness instructors. Then I discovered MEND (Mind,
Exercise, Nutrition….Do it!) – an international organisation dedicated to reducing overweight and obesity levels in
Adherence to the group sessions has been as high as 87 per cent
children and families. When I came across its kids’ programmes, I thought: ‘Wow, if only these guys could do this for adults.’ Rather than sitting back and waiting for that to happen, I left my role as DC Leisure’s group fi tness director and joined MEND to help create its adult programme. It’s taken almost three years, but I
feel we’ve now developed a world- class programme that can be delivered successfully in the fi tness sector.
WHY WAS MOMENTA DEVELOPED? The evidence regarding the role that exercise plays in weight loss is very clear: while exercise is critical in helping maintain weight, on its own it doesn’t help most people lose it. Momenta enables fi tness instructors to deliver an effective weight management programme that focuses on nutrition, behaviour change and activity without moving outside of their expertise or scope of practice.
HOW DOES IT WORK? We’ve taken the complex science of successful weight management and distilled it into fun, interactive, classroom- based sessions facilitated by a trained Momenta coach (fi tness instructor). Participants consider key behaviours around nutrition and activity in everyday life that are proven to lead to long- term weight gain and are educated and supported in changing those behaviours to address energy imbalances. We make accessible the theories underpinning energy defi cit, energy density, conscious eating and physical activity, using a simple to understand model that’s been developed by our experts in clinical psychology, dietetics and physiology.
HOW DO OPERATORS BENEFIT FROM RUNNING THESE PROGRAMMES? Not only can Momenta help participants successfully manage their weight, but it can also generate revenue for operators in the following ways: • Increased sales: Our pilots have shown that Momenta can both attract new customers in existing markets and expand customer acquisition in new markets. This includes reaching people who would not normally go to a gym,
46 Read Health Club Management online at
healthclubmanagement.co.uk/digital september 2012 © cybertrek 2012
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