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PEOPLE


Chris Rock joins CYBEX as new training manager


CYBEX International UK has appointed Chris Rock as its new international training manager. With more than 10 years’ experience in the health and fitness industry, Rock joins CYBEX from the University of Bristol, where he worked as a health and fitness supervisor and specialist instructor at the University’s Centre for Sport, Exercise and Health. In his new role, Rock will work with


the CYBEX Research Institute to deliver training and research findings to CYBEX’s internal and external networks. This will include CYBEX staff, equipment distributors and re-sellers, as well as personal trainers and fitness instructors. Commenting on the new appointment,


Rob Thurston, CYBEX UK’s commercial director, says: “We’ve known Chris for a number of years through our relationship with the University of Bristol, and we’re delighted to confirm his appointment as international training manager.”


Core Fitness, the owner of StairMaster and distributor of Schwinn Fitness indoor cycling bikes, has announced the opening of a new office in the United Kingdom and Ireland. As part of the move, the company has


appointed Elena Lapetra its new sales manager. Lapetra was previously business development manager at Inspirit – formerly the exclusive UK distributor for the Schwinn indoor cycle series and StairMaster Stepmill. Lapetra is an industry veteran whose career


has also included a stint at Amer Sports, where she held a number of roles, including working on the Amer-owned Precor brand of fitness equipment. Frank O’Rourke, Stairmaster’s


international sales director, says: “The UK is an incredibly important market for us. We’re thrilled to open a direct office, with someone of Elena’s calibre to lead the business over the coming years.” Core Fitness is owned by Michael Bruno,


who acquired the StairMaster brand and the commercial licence rights to Schwinn Fitness.


Lapetra previously worked with the Schwinn brand


Headquartered in Vancouver, Washington, US the company markets and distributes the StairMaster products.


Phil Collins joins Right Directions team


Phil Collins, the former national president of the Institute of Sport and Recreation Management (ISRM), has joined leisure safety and quality management specialist company Right Directions as its business development director. In his new role Collins – who most recently


Antony Davies: Responsible for South West region


Gladstone further expands sales team


Gladstone Health and Leisure has expanded its sales team for the second time this year following a territory-based restructure. Antony Davies and Deborah Blythe will manage the South West and Midlands regions respectively. Davies has a background in software,


having worked for Japanese company Amano, which supplies time, attendance and access control solutions, as well as software house Open GI, providing back office solutions to the insurance market. Blythe has been in the health and


fitness industry for 15 years and began her career with a small, independent chain before moving to LivingWell as a sales manager and Total Fitness as a regional sales manager.


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was chief executive of Hertsmere Leisure – will work with local authorities, contractors and trusts, as well as private sector clubs, to encourage adoption of these nationally recognised standards. Right Directions delivers Sport England’s


quality assurance scheme Quest, as well as the FIA’s Code of Practice. Collins was part of the team that first introduced Quest in the mid- 1990s and led the first multi-site registration of the ISO9001 quality management mark. He says: “I have been a lifelong advocate


of the benefits of providing a high quality, continuously improving service and so the role


Collins helped introduce Quest in the mid-1990s


at Right Directions is a great opportunity for me. We have extensive plans for the next 12 months and I’m excited about the direction of the business and the fresh challenge it will offer me.”


Steven Sykes named sales director at Pavigym


Steven Sykes has been named sales director of technical sports flooring company Pavigym. He has been tasked with expanding the


Pavigym product range within the UK market. Pavigym’s plans include offering a more


localised support structure to the UK market and the current Pavigym distributers, while


Read Health Club Management online at healthclubmanagement.co.uk/digital


also promoting the company’s new functional Zone 2.0 solution. Sykes will report directly to chief executive Marcos Requena. Sykes is a fitness industry veteran, including


eight years at Escape Fitness in a number of roles. He has also been in charge of running the Tube Boxing business.


september 2012 © cybertrek 2012


NEWS Elena Lapetra joins Stairmaster


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