» Management


TRADE SHOW Spotlight


canfi tpro International Fitness and Club Business Conference and Trade Show August 15-19, 2012


The 2012 canfi tpro tradeshow will feature more than 225 exhibitors, including the FBC advertisers listed below. Be sure to drop by their booths for product demonstrations, discounts and show specials.


With over 30 years of experience, Dotmar Fitness Equipment is the longest standing commercial fitness equipment supplier and distributor in Ontario and one of the oldest in Canada. Our business is based on three top pri- orities.....fitness knowledge, equipment qual- ity and customer service. Starting with fitness equipment planning and budgeting consulta- tions, needs analysis, layout and design to full installations along with aſter sales and mainte- nance service work, we do it all. Dotmar offers full selections of all cardio and strength training equipment along with weights, plates and all fitness and training accessories. Custom equipment fabricating and design is also available. Dotmar is the Authorized Canadian Distributor for StairMaster, Schwinn Fitness and Nautilus Commercial.


(Graham - ad page reference for FIC should read INSERT)


The Booty Barre™ is an international teacher-training program created by fi tness expert Tracey Mallett. With her extensive knowledge of Pilates and dance, Tracey has fused renowned fi tness techniques to design multiple class for- mats that build strength and fl exibility, with an added cardiovascular endurance element utilizing the barre. The program is built on the foundation of Pilates and Dance, yet focuses on proper biomechanics and technique for a safe and fun class for any fi tness level. Raise the barre on your group exercise off ering by giving members a workout experience un- like any other. www. arthebootybarre.com. See our ad on page 41.


equipment, providing all of the leading brands. Our inventory includes such brands as Life Fitness, Precor, Stairmaster, Hammer Strength, Star Trac and more. Our clients in- clude commercial health clubs, personal training studios, corporate gyms, education and recreation facilities, hotel and condo fa- cilities, as well as residential consumers. Keystone Fitness offers a budget focused al- ternative to the purchase of new equipment. Our goal is to save you money without sacri- ficing the quality and durability! We also of- fer flexible financing programs tailored to suit your needs. www.keystonefitness.ca


Fitness Industry Council of Canada (FIC) is the voice of the fitness industry in Canada, rep- resenting over 5,000 facilities with over 4 mil- lion members. FIC pursues a legislative agenda in the hope of bettering the fitness industry for both consumers and operators. As such, we are dedicated to creating a healthier and more active country through the promotion of physical activity as a solution to Canada’s growing inactivity crisis. Our current initia- tives include gaining an Adult Fitne ovss Tax Credit (AdultFitnessTaxCredit.ca) and implement- ing menu legislation (MenuTruth.ca). An Adult Fitness Tax Credit will encourage physical ac- tivity and menu legislation will allow people to make conscious nutritional choices while dining out. In turn, assisting to keep Canadians healthy. For more information, visit FICDN.ca, or contact us at info@ficdn.ca.


With over 30 years of experience, Dotmar Fitness Equipment is the longest standing commercial fi tness equipment supplier and distributor in Ontario and one of the oldest in Canada. Our business is based on three top priori- ties.....fi tness knowledge, equipment quality and customer service. Starting with fi tness equipment planning and budg- eting consultations, needs analysis, layout and design to full installations along with aſt er sales and maintenance service work, we do it all. Dotmar off ers full selections of all cardio and strength training equipment along with weights, plates and all fi tness and training accessories. Custom equipment fabricating and design is also available. Dotmar is the Authorized Canadian Distributor for StairMaster, Schwinn Fitness and Nautilus Commercial. See ur ad on page 7.


Kinetic Solutions offers superior value fit- ness equipment by working with manufac- turers that best represent our 3P Program of which Performance, Protection, and Price e the cornerstones. Our lineup includ s brands such as True Fitness, Paramount Fitness, Torque Fitness, Batca Fitness, and Umax Strength. This fall, we will also intro- duce the strength line BILT by Agassi and Reyes which offers unique designs to the per- formance market. Please contact us to learn more about these exciting products. Toll-free at 888-280-0019 or on-line at www.kinetic- solution.com.


Keystone Fitness is Canada’s largest supplier of reconditioned and pre-owned commercial fitness equipment. Our state of theg art 30,000 square foot showroom facility is located in Vaughan, Ontario. We are just minutes from Highways 400, 401, and 407. Shipping within or outside of Canada is made easy with our logis- tics planning services.


We are an industry leading provider of com- mercial grade cardio and strength training


42 Fitness Business Canada March/April 2012 42 Fitness Business Canada July/August 2012


Fitness Industry Council of Canada (FIC) is the voicep of the fi tness industry in Canada, representing er 5,000 facilities with over 4 million members. FIC pursues a legislative agenda in the hope of bettering the fi tness industry for both consumers and operators. As such, we are dedicated to l creating a healthier and more active country or ability, the company offers a wide ar- ray of innovative, multi-disciplinary fitness brands to a variety of audiences includ- ing STOTT PILATES®, ZEN•GA™ and CORE Athletic Conditioning & Performance Training — all of which are recognized as The Professionals’ Choice™ by studios and home exercisers around the globe. All methods focus on elements of clarity of


Intelametrix is a technology company based in California, designing, developing and mar- keting leading-edge innovations for the health and wellness industries.


Intelametrix


through the promotion of physical activity as a solution to Canada’s growing inactivity crisis. Our current in tiatives in- sound technology for body composition


has pioneered the convenient use of ultra-


An Adult Fitness Tax Credit will encourage physical activity and menu legislation will allow people to make conscious BodyMetrix System is the same professional-


contact us at info@ afi cdn.ca. See insert included with this issue.


Intelametrix is a technology company based in California, designing, developing and marketing leading-edge innovations for the health and wellness industries.


thletes and trainers. This easy-to-use, non- invasive, patented technology is poised to revolutionize body composition.


It is a port-


nology for body composition an lysis with its BodyMetrix System. The BodyMetrix System is the same professional- soſtware. BodyView is a reporting and per-


able, affordable hand-held ultrasound imag- ing system that integrates with BodyView


is poised to revolutionize body composition.


integrates with BodyView soſt ware. BodyView is a reporting and personal imaging soſt ware program that provides and actual images of fat loss and muscle gain.


comprehensive reports, progress tracking


comprehensive reports, progress tracking and actual images of fat loss and muscle gain. ntelaMetrix also off ers the IntelaMetrix also offers the CardioMetrix


CardioMetrix System, pulse oximeter, a noninvasive, convenient tool that can be used by fi tness trainers to moni- System, pulse oximeter, a noninvasive, con-


C rd oMetrix Systeem can be used separately or with the BodyMetrix System. 925-606-7044 www.intelametrix.com od alone, with over 100 Training Centers


tor oxygen saturativon and pulse rate before, during and aſt er exercise to guide training and increase stamina. The dents trained in the STOTT PILATES meth-


enient tool that can be used by fitness train- rs to monitor oxygen saturation and pulse


See our ad on page 45.


It is a portable, aff ordable hand-held ultrasound imaging system that Fitness also has the world’s largest collec- tion of fitness DVD Is with over 170 titles available for professional and consumer markets. Today there are over 33,000 stu-


silience that brings more mindful move- ment to any workout. Merrithew Health &


Intelametrix has pioneered the convenient use of ultrasound tech- the mind, core stability, stamina and re-


rade ultrasound technology used by elite athletes and trainers. This easy-to-use, noninvasive, patented technology sonal imaging soſtware program that provides


Merrithew Health & Fitness™ is proud to celebrate almost 25 years in the health and fitness industry. Based on the philoso- hy that mindful movement and responsi- ble exercise is the foundation to a better ifestyle, regardless of age, fitness level,


clude gaining an Adult Fitness Tax Credit (AdultFitnessTaxCredit.ca) and implementing menu legislation (MenuTruth.ca). analysis with its BodyMetrix System. The


nutritional choices while dining out. In turn, assisting to keep Canadians healthy. For more information, visit FICDN.ca, or grade ultrasound technology used by elite


Matrix Fitness is among the world’s pre- mier – and fastest growing - commercial fitness brands. As a result, in just 10 years, we’ve not only set the design standards for which others now strive, but we’ve breathed new life into an industry where customers were offered the same products year aſter year, by offering real solutions to real problems with innovations like the new ClimbMill™ and redesigned Ascent Trainer®. Matrix is the commercial divi- sion of Johnson Health Tech Co Ltd. (JHT), one of the largest manufacturers of fitness equipment in the world. With over 35 years in the business, JHT has been an ISO 9001 quality company since 1996. Matrix Fitness comprises a complete line of cardiovas- cular and strength-training equipment for health clubs and other fitness facilities.


TRADESHOW SPOTLIGHT


rate before, during and aſter exercise to guide training and increase stamina. The CardioMetrix System can be used separate- ly or with the BodyMetrix System. 925- 606-7044 www.intelametrix.com


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