» Buying Equipment Though he expects some
of his equipment to last “forever,” other pieces have a shorter shelf life. “With treadmills, for example, eventually electronic boards, drive motors and elevation motors need replacing,” says Adams. “At that point it’s more economical to replace them rather than repair them.” Even the stalwart dumb-
bells are replaceable. “When we swapped ours for rub- ber coated ones, it really cut down on the noise in the gym,” he says. Adams recognizes that
there are lots of fads on the market. His approach is to stick with the basics and to buy good quality, commer- cial grade pieces.
Terry Adams Owner, Iron Haven Gym
offer their opinions. “Right now we’re trialing an expensive new kind of treadmill. If it’s popular with members and if feedback from the trainers is good, we’ll consider buying them for the other two clubs as well.”
Buying versus leasing For Adams, buying
is the best fit for his clubs. He prefers to own his equipment outright to avoid any extra fees and interest associated with leasing. “And because we
have multiple gyms and because it’s our own equipment, I can move it around from club to club,” he says.” As membership num- bers rise and fall in a club or as member de- mographics change, he can shift equipment so members aren’t waiting for a particular piece and to keep the energy flowing.
26 Fitness Business Canada July/August 2012
Can’t beat word of mouth “In July and August our
weather is outstanding,” says Adams, citing P.E.I.’s warm
temperatures and ocean breezes. The ideal climate and friendly Islanders draw tourists and cottagers from
across the continent and around the world. It’s these big-city summer mem- bers who confirm that Adams’ equip- ment choices are spot on. “People from Boston, for example,
go back home and tell everyone about our club and our great gear,” says Adams. “When you get that kind of re- ferral, you know you’re doing some- thing right.”
The Personal
Training Studio Momentum Fitness Vancouver, B.C.
ness budget, big equipment purchases require a good dose of planning and strategizing. “Adding new equipment is a big-
W
ger decision for us than for a big gym,” says Barry Duncan, who co-owns 5,000-square-foot Momentum Fitness in Vancouver with his wife Nikki Layton. “For us it’s kind of like saving
hen you’re a busy personal training operation with lim- ited space and a small-busi-
Barry Duncan Co-Owner, Momentum Fitness
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