Power Stride – BILT by AGASSI & REYES Unlike a conventional leg press, the Power Stride isolates each leg enabling the user to strengthen and develop the weak side if prevalent. The Power Stride’s spring-enhanced weight stack system delivers a unique combination of efficiency and intensity. The optimum flex points of the user’s muscles coincide favourably with the increased resistance points of the springs as they are stretched and the decreasing resistance as they are closed. For more information, call 702-215-2181 or visit
www.biltbyagassiandreyes.com.
Matrix Fitness Designed with a consistent low profile, the G7 Series strength line-up from Matrix has several features to provide users with a more effective workout. These include: exercise placards equipped with an integrated electronic rep counter and timer; Action Specific Grips™ that reduce stress on contact points; and numeric incremen- tal weights that are easily accessed and provide quick selection. A conveniently lo- cated accessory pad, water bottle and towel holder allow for storage of personal items. For more information on G7 and other Matrix selectorized strength equip- ment, visit
www.matrixfitness.com or call 866-693-4863.
comparing it to free weights and ca- ble machines. “And it accommodates a wider range of user groups includ- ing beginners and, in some cases, ad- vanced users who use it for muscle isolation.”
New rivals vintage Many budget-conscious club owners
consider their selectorized pieces to be a lifetime investment. When they start to show wear, simply re-painting and re- furbishing keeps them looking current. But according to Joe Peacock, own-
er of Dotmar Fitness in Mississauga, Ont., there are three advantages to upgrading: comfort, cosmetics and adjustments. “Newer selectorized equipment is
more ergonomically designed, and it has more adjustments so it fits peo- ple of different sizes,” says Peacock, noting, for example, that on newer equipment smaller people don’t re- quire a back pad for seated exercises. “The upholstery is also higher quality and it has nice stitching that makes it look like the interior of a new car. Also, the pins are magnetic so you won’t lose them if they fall, and many seats are spring loaded so you just push them into place instead of lift- ing them.” Some of the oldest selectorized
equipment is so basic that it doesn’t have shrouds covering the weight stacks and was designed without cams, he adds.
Atlantis Performance Series The Atlantis Performance Series was created to meet the needs of customers looking for solid equipment that is compact and easy to use. This line will ap- peal to budget-conscious customers as well as those looking to satisf a clientele that demands machines that are simple. Performance Series machines have the sturdy feel that Atlantis equipment is known for and are available with both regular and heavy weight- stacks making them a good choice for a wide variety of settings. For more information, visit
www.atlan-
tisstrength.com or call 877-454-2285.
» July/August 2012 Fitness Business Canada 39
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