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12 On The Cover CANADA


Departments Departments


6 Editor’s Note 8 Happenings


6 Editor’s Note 8 Happenings


Fitness Day on the Hill; Physical inactivity a $6.8 billion annual burden to Canadians; Industry Well Positioned for Steady Growth


Fitness Day on the Hill; Physical Inactivity a $6.8 Billion Annual Burden to Canadians; Industry Well Positioned for Steady Growth


14 Supplier News 14 Supplier News


Renowned Physiologist Endorses Nautilus Concussion Management Program; Matrix Fitness Achieves 28% Growth; ABC Financial releases new MYiCLUBonline App


Renowned Physiologist Endorses Nautilus Concussion Management Program; Matrix Fitness Achieves 28% Growth; ABC Financial releases new MYiCLUBonline App


16 Training 16 Training


How to Deliver Outstanding Service Aſter the Sale 18 What’s New


How to Deliver Outstanding Service Aſt er the Sale


The latest products and services from industry suppliers.


18 What’s New


The latest products and services from industry suppliers


46 Canadian Forum Read Your Insurance Policy Lately?


46 Canadian Forum Read Your Insurance Policy Lately?


FBC Trainers


28 Q&A: Motivate Trainers to Understand Their Role in Member Retention


32 Maximize Client


Satisfaction and Build a Rock Solid Reputation


34 Are You


Product-Centric or Customer-Centric?


4 Fitness Business Canada July/August 2012 4 Fitness Business Canada July/August 2012


38 Product Focus | The Longevity of the Selectorized Workout


42 Tradeshow Spotlight FBC Trainers


28 Q&A: Motivate Trainers to Understand Their Role in Member Retention


38


32 Maximize client Satisfaction and Build a Rock Solid Reputation


34 Are You Product- Centric or Customer Centric?


12 On The Cover


canfi tpro International Fitness and Club Business Conference and Trade Show


Toronto, August 15-19, 2012 Features Features


20 Profi le | The Gold Standard 20 Profile | The Gold Standard


The original muscle gym broadens its reach with mainstream services and programs.


24 Buying Equipment | Diff erent Clubs, Diff erent Strategies


Three thriving clubs take three unique approaches to equipping their gym fl oors.


24 Management | Different Clubs, Different Strategies


36 Facility Profi le | Seriously Fun Fitness World Gym Tri-Cities brings the world famous club franchise to Southern Ontario.


Southern Ontario.


38 Product Focus | The Longevity of the Selectorized Workout 42 Tradeshow Spotlight


36 Facility Profile | Seriously Fun fitness World Gym Tri-Cities brings the world famous club franchise to


canfitpro International Fitness and Club Business conference and Trade Show


Toronto, August 15-19, 2012


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