Products: • Phineas and Ferb: Across the 2nd Dimension NDS game achieved a top two chart position.
• Wii, PS3 & NDS games launched and are themed around the TV movie (Phineas and Ferb: Across the 2nd Dimension).
• 25,000 apps have been sold in the UK so far. • Strong sales have been achieved with Phineas and Ferbʼs fi rst DVD product - A Very Perryʼs Christmas.
• Phineas and Ferb soundtracks have sold over 30,000 units to date across the UK.
• Over 100,000 books have been sold to date.
Coming Up: • Best Lazy Day Ever Mini SKU is launching from June 2012. • Season two and TV movie soundtracks are planned from September 2012 onwards.
• Whereʼs My Perry app is launching in autumn/winter 2012. • Disney Channels have ordered a fourth season of the hit series and will see new episodes rolling out into 2014.
• A feature fi lm is in development for 2014 from Disney Studios. Source: BARB/AdvantEdge (Oct to Dec ʼ11), All Homes, All Hours
Target Audience Core audience is kids 6-12 years, but is also extended to teens and young adults.
Brand Attributes Humour Catchphrases Invention Spying Action
©Disney Visit the Disney website at
DisneyXD.com
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