Set in the magical
world of Pixie Hollow, the Disney Fairies Franchise is focused around true friendship, nature and pixie-dust. It allows girls to transition between the fantasy stage of their childhood into more real-life issues through stories that refl ect their lives and the adventurous collection of the Disney Fairies characters.
This Christmas, for the fi rst time ever, Disney takes you on a magical adventure into the new and spectacular snow covered winter fairy world, in Disney Digital 3D Journey with Tinker Bell and her friends into the beautiful Winter Woods, where she discovers an incredible secret which could change her and the rest of Pixie Hollow forever
Highlights •
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Disney Fairies has grown to become a £48 million franchise in the UK since 2005.
The Disney Fairies movies have sold over 1.3 million copies of DVDs in the UK
Disney Fairies products are in the top 3 character merchandise bought by girls 6-8 in the UK.
In the UK, the highest appeal for the franchise is with girls 6-9, whom actively seek out merchandise, have a favourite character and have seen the movies multiple times.
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The serialisation of the fi rst three Disney Fairies movies on TV (branded “The Adventures of Disney Fairies”) reached nearly 3 million individuals.
The Disney Fairies app “Fairies Fly” was the number 1 Disney app seller in 2010 and number 3 in 2011.
Marketing Activity • Spring/summer 2012 – Spring activity led
by Garden Fairy Rosetta, with an online prize draw and all new Pixie Previews on Disney Channel platforms.
• Autumn/winter 2012 – An all new Disney Fairies adventures with the theatrical release of the fourth feature-length movie.
• Spring/summer 2013 – Marketing initiative to sustain the franchise around the theme of Butterfl ies.
Release Dates: • Pixie previews throughout autumn/ winter
2012.
• The all-new theatrical will be release in cinemas across the UK in December 2012, with the home entertainment release scheduled for spring 2013
• Butterfl ies marketing initiative scheduled for spring/summer 2013.
Creative Development:
Product and branding guides available
Target Demographic Core: girls 6-9 years
© Disney
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