Target Demographic Primary: Girls 2-5
Secondary: Girls 6-8
Highlights • Over 2.5 million books, 1.8 million magazines and
just under 1 million dolls a year are bought in the UK alone.
• The Disney Princess magazine is number one single property magazine title bought by parents of girls 2-7.
• The Disney Princess product offering extends across all lines of business in multiple categories.
• Disney’s hair-raising 3D comedy adventure ‘Tangled’ was a smash hit at the UK box offi ce taking a magical £5.1 million over the opening weekend. Disney’s 50th animated fi lm gained an inclusion in the record books as the highest opening weekend ever for Walt Disney Animation
Studios.
• As of October 2011 Rapunzel joined the Disney Princess Royal court making her the 10th Disney Princess.
Creative Development New guides available at request for each season.
Release Dates • Beauty and the Beast in 3D - released theatrically
4th May 2012
• Pocahontas special edition DVD - 21th May 2012
• ‘Now Princess’ CD – 28th May 2012 • Cinderella Diamond edition– Blu-Ray September 2012
• Disney Princess: My Fairytale Adventure game – Autumn 2012
The Walt Disney Company supports the Disney Princess brand year – round across multiple platforms from the diverse range of consumer products to theatrical releases, home entertainment, television, and live entertainment.
Marketing Activity
Rapunzel’s Tea Party - On the 20th May 2012 Rapunzel will host her very own ‘Tea party’ at Kensington Palace. Back in October 2011, she was welcomed into the Disney Princess royal court with a
lavish global celebration at Kensington Palace. Rapunzel’s Tea party will help further build the relationship that The Walt Disney Company has with Historical Royal Palaces and once again bring children from all over the globe to celebrate together.
‘Tangled Ever After’ – This year Disney Princess tells the tale of Rapunzel after her fairytale ending with ‘T
products promotion will run for four weeks at retail with multiple lines and will be supported with TV advertising.
angled Ever After.’ A consumer
Visit the Disney website at
DisneyPrincess.com
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