UK Franchise Highlights • Jake and the Never Land Pirates has been seen by over 4.2 million people in the most recent full quarter.
Target Demographic: Core: Mums and Kids 0-5
Secondary: Adult Women
Brand Attributes • • •
• Humor • •
Innocence Storytelling
Childhood Memories Comfort and Safety Friendship
Target Audience Kids 2-7 years with boys 3-5 years at the core.
Brand Attributes • Aspirational characters • Energy, action and adventure
• Unique music - pirate rock for kids
• Viewer interaction • Classic Disney content delivering positive attributes from Peter Pan heritage.
• The series is the number one most liked show amongst UK boys aged 2-7 and number two among girls 2-7 (source: TNS EMEA tracker November 2011).
• Season two launched in April 2012 in the UK.
• Disney Channels have ordered a third season of the hit series.
• Strong sales from the fi rst Jake and the Never Land Pirates DVD title – Yo Ho Mateys Away. Peter Pan Returns DVD launched on the 2nd April 2012.
• Fisher Price product roll out from June/July 2012 and cross-category products from September/October 2012.
Winnie The Pooh continues his tails of success from hundred acre wood! Winnie the Pooh is one of the most beloved and successful character franchises in the world. He represents friendship, fun, humor, simple joys and the gentle curiosity of a child’s imagination. Winnie the Pooh encourages social values and imagination, providing a unique connection between parent and child - a lasting bond passed from generation to generation.
• Jakeʼs World launched in March in the UK, a brand new online space where kids can get interact with characters from the hit series, play games and take part in other fun activities and adventures.
Source: BARB/AdvantEdge (Oct to Dec ʼ11), All Homes, All Hours
Jake and the Never Land Pirates delivers incredible
high-seas adventure and excitement! Follow Jake, Izzy, Cubby and their parrot
Skully as they sail from their hideout on Pirate Island on a treasure hunt adventure throughout Never Land. Along the way they have to contend
with Captain Hook and his loyal sidekick, Mr Smee, who continually try to thwart each adventure. Hook will do anything to get his hands on the treasure but Jake and crew use teamwork and problem-solving to outsmart Hook, reclaim their treasure and earn gold doubloons along the way!
With secret hideaways, exotic locations, great action, playful humour, and the magic of Never Land, you canʼt help but be captivated by these spirited, young pirates.
© Disney • Visit
DisneyJunior.co.uk
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