‘Bibbidi- Bobbidi-BLU’
In September 2012 The Walt Disney Company will launch ‘A Celebration of Cinderella,’ a major consumer- facing marketing campaign celebrating the classic Princess. For the fi rst time ever the timeless fairytale Cinderella will be released from the Disney vault on Blu-ray in an all-new Diamond edition. The Blu-ray release will be supported by a vast range of magical Disney consumer products. Based on the world’s greatest fairytale, Cinderella now sparkles like never before on Disney Blu-ray enabling a new generation of little girls to fall in love with one of the most cherished animated movies of all time.
Target Demographic Primary: Girls 2-5 years Secondary: Girls 6-11 years
Highlights •
•
• •
• •
The enchanting story of Cinderella is one of the most well-known fairytales and loved stories in the world - a perfect pairing of a great story and Disney fi lmmaking magic.
Cinderella has universal appeal with memorable music, enchanting animation and unforgettable characters
The movie is considered one of the classic Disney animated masterpieces
Disney’s highest-grossing fi lm at its 1950 release and has performed outstandingly in subsequent theatrical releases
It is a proven and consistent favorite – Cinderella is a top seller in the hugely successful Disney Princess franchise.
This is the fi rst time that the fi lm will become available on Blu-ray
Marketing Activity
Celebration of Cinderella – A major consumer campaign leveraging the full reach and magic of the Walt Disney Company from ‘back to school’ through to Christmas, including TV advertising and lines from Mattel, Jakks and Zapf creation.
Creative Development:
Both the Cinderella ‘Lights, glamour and transformation’ product guide and the Cinderella branding guide are available at request, capturing every aspect of the enchanting fairytale to secure a stand out statement placement for Cinderella at retail..
Release Dates:
UK Blu-ray release date September 2012 (TBC) with Disney consumers products at retail from 1st July 2012.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64