Broadcast TECH In May, Sony will also launch a new cam-
corder aimed at high-end videography. The PMW-100 will cost around £3,322, sports a new sensor design, has a single 1/3-inch chip and records in the XDCAM format at 50Mbps HD422. 3D and high resolution is core to the direc-
tion of Meduza, which will announce at NAB that the Titan camera for HD 3D TV is ready to buy. However, plans to deliver its bigger brother, the MK1, which was announced a year ago, are on hold pending development of a 4K sensor. JVC will debut a range of newsgathering
cameras that are said to be smaller and lighter than current models, and deliver bet- ter sensitivity in low-light environments. Key is the ability to instantly transfer files back to a TV station without a microwave link. According to Gustav Emrich, JVC
Europe product manager, the new technology should be particularly appealing for one-person ENG operations that need to get footage on air immediately. “The technology to instantly move files to the newsroom directly from the camera will fundamentally transform the way news is gathered,” he predicts.
South Hall Post, distribution and delivery
Grass Valley says its customers are shifting from a focus on a particular technology towards a more strategic view of how tech investment can affect their business models. “This is a very important time in the evolu- tion of our industry and customers want to talk about the problems they are facing and the business opportunities they want to go after,” says Grass Valley executive vice-presi- dent of marketing Jeff Rosica. “We want to be much more of a partner.” For Grass Valley, fundamental to address- ing this is Stratus, a software platform inte- grated across the company’s product line and intended to make collaborative working easier. Released at NAB 2011, it is now oper- able with the firm’s K2 Dyno Replay System, which means metadata created with the Dyno will be immediately available to other operators working on the same network. Avid director of solutions development Kevin Usher says he believes customers
www.broadcastnow.co.uk/techfacils
Number of channels of discrete surround sound delivered by Dolby Digital Plus
13.1
“increasingly need a trusted, more consultative partner to help them handle ever-growing content demands”.
The company will focus on news, where
Avid has a set of integrated, web-based soft- ware tools, and sports, where it is seeing increased demand for quality content to be pushed out to fans during a game. “Scoreboard highlights, promotions and
classic clips can now be delivered in-stadium to enhance fans’ experience,” says Usher. “To make this happen, stadiums are invest- ing in high-quality, collaborative, media production tools.” For Dolby, the main challenge is under- standing the impact of delivering content to a wide number of consumer playback devices. “Content creators want to ensure their content reaches the consumer in the best quality possible, even when the content creator doesn’t know what all the end devices will be,” says Dolby marketing manager Venkat Venkateshwaran. Part of the solution might be Dolby Digital
Plus, which is capable of delivering high-fidel- ity audio from iPods to home cinemas in up to 13.1 channels of discrete surround sound. HBO Go, Vudu and Netflix have all licensed the technology to deliver their OTT services.
NETFLIX KEYNOTE
Disrupting distribution patterns on both sides of the Atlantic, Netflix has become a major player as a conduit for streamed premium film and TV con- tent on connected
devices. It even has a fund for original content, so it will be interesting to hear what chief con- tent officer Ted Sarandos (pictured) has to say at a Q&A session on Tuesday 17 April. European broadcast veteran Gerhard Zeiler is also on the bill. The chief executive of RTL Group is on the verge of joining Turner Broad- casting System as president of its international division, and will doubtless have something to say about the strength of channel brands in an era of OTT video and apps.
The SMPTE-sponsored conference on digital cinema that opens the trade show could throw up some interesting points. It will have fresh perspectives on 4K and will take stock of advances in high frame rates, a technology touted by director James Cameron, who will deliver a session titled ‘The Secrets of Making 3D Profitable’.
FEATURE
March/April 2012 | Broadcast TECH | 25
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