SUMMERTIME SELLING


THINGS TO DO


Sites to See Summertime Selling Turing Up the Heat


Small Business Administration sba.gov


Known primarily for providing loans, the SBA also helps you find local resources, counseling, seminars and other information, as well as forms and documents you need for business.


Numbers to Crunch


IdeaCafe businessownersideacafe.com


This colorful site is like a home for small business with news, advice and services, as well as profiles of enter- prising business owners.


Events to Check Out


TWH 2012 Dealer Show The Wholesale House, Hicksville, Ohio June 2


Contact: 800/722-5553 www.twhouse.com


KnowledgeFest 2012 Gaylord Texan Resort, Grapevine, Texas


Apps to Download


Encamp Encamp is a project manage- ment and collaboration app. This app provides access to mes- sages, projects, to-do lists and


Stuff to Read Vendor Relationships: What You Should Be Doing


■ This is a good time to plan ahead, as vacations tend to result in slower floor traffic and sales. Begin to plan out your inventory levels for the remainder of the year. Some vendors will begin close-out activity as early as July, so be prepared to ask about these opportunities and negotiate buy-in levels that make sense in support of promotional events leading through the remainder of the year (such as back to school, Black Friday and holiday close-out).


■ If you are planning on outdoor events such as tent sales, ask vendors for promotional support such as “B” stock, open- box models and obsolete products that do not carry minimum advertised pricing (MAP) restrictions.


Discover Your Sales Strengths: How the World’s Greatest Sales- people Develop Winning Careers


By Benson Smith and Tony Rutigliano This book empowers the sales professional to find


out how to put their strengths to work in the real world, how others with similar talents have succeeded or failed.


Fundamentals of Selling: The Sales Track


By Jim Norred Presents a detailed nuts and bolts overview of profes- sional selling skills. Everyone from sales aspirants to new or


veteran sales people will benefit from this comprehensive sales primer.


milestones. The dashboard of this app offers an overview of your latest activity and archived projects. To download this


app there is a fee of $9.99.


Analytics Analytics is specialized for blog-


gers and website owners. This helps you stay updated on traffic to your site, based on Google


Analytics. This web site tracking applica- tion is $5.99.


14 Mobile Electronics Survival Guide 2012


www.me-mag.com 15


Understanding and Calculating EBITDA Why it’s important: Measure your company’s financial performance from core operations. Plus, you sound cool when you talk about it.


EBITDA stands for Earnings Before Interest, Taxes, Depreciation and Amortization


Calculating EBITDA: Revenue - Operating Expenses (Cost of Goods Sold, Business Expenses, Deprecia- tion, Amortization) $100,000 - ($50,000 + $10,500 + $12,000 + $8,000 ) = $15,000 EBITDA


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