BOATING & GRADUATING
THINGS TO DO
Sites to See Boating & Graduating Merchandising for Profitability
Mashable
mashable.com
With a broad view of the technol- ogy sector, Mashable keeps readers up-to-date with new and upcoming hardware and software solutions.
TechCrunch
techcrunch.com
Delivered in blog style, techCrunch pro- vides the latest news and opinions on emerging technology and the people behind it.
Numbers to Crunch
Events to Check Out
Mobile Solutions
Training Seminars April 14-18, Tempe, Ariz. Contact: 480/968-2074
www.mobilesolutions.com
Altron International April 28, Pontiac, Mich. Contact: 248/334-2549
www.altronronint.com
CTIA 2012 May 7-10, Ernest N. Morial Con- vention Center, New Orleans, La.
www.ctiawireless.com
AM Merchandising May 16-17, Oakland, Calif. Contact: 510/653-7134
www.ammerchandising.com
Omaha Extreme May 19-20, Digz Volleyball Center, Omaha, Neb.
Contact: 402/393-2100
omahaextremecarshow.com
Vendor Relationships: What You Should Be Doing:
■ Immediately learn which of your vendors’ in-dash ma- rine products are waterproof or water-resistant. This will help guide prospective customers to the model best suited for their needs. Additionally, understand how many remote controls each head unit will accept (some will take only two, others will take up to 12) to properly guide customers to the best solution.
■ It’s important to closely manage inventory, but it’s also equally important to have enough inventory on-hand to avoid losing sales. Forty-five days before the end of ma- rine season, evaluate your inventory position and begin a discounting strategy that will get inventories down to a manageable level once marine season ends. Vendors might have some resources available to help move this in- ventory, so be prepared to discuss exactly what you need when asked.
Apps to Download Stuff to Read
Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget
By Maria Ross This book reveals a ten- step process to create a strong brand strategy, using real-life examples to show
how organizations of any size can stand out, delight, and connect with their audiences.
8 Mobile Electronics Survival Guide 2012
The 22 Immutable Laws of Branding
By Al and Laura Ries The definitive text on branding, this book provides the step- by-step instructions on standing out in today’s marketplace
by building products or services into a brand.
LinkedIn An easier way to network and manage contacts while away from your desktop. Updates are sent to your phone providing the
latest information within your network and others. This is a free application.
QuickOffice Mobile A document viewing/editing
program that enables you to properly view various program documents. This application
also features a file-sharing network where you can email files directly from your smartphone. This app is currently on sale
for $12.99.
www.me-mag.com 9
Break-Even Analysis Why it’s important: Know what it will take to make money on a project or campaign before you start it.
Determining Potential Profit or Loss: Selling a $10 accessory Profit = ((Price per unit – Variable cost per unit) * Units to Sell) – Fixed Costs
(($10 - $4.50)*1000) - $7,700 = $5,500 profit $7,700 fixed costs - $5,500 profit = -$2,200 loss at 1,000 units sold.
Determining Break-Even: Break-even = Fixed Costs / (Profit – Variable Costs) $7,700 / ($10- $4.50) = 1,400 units to sell to break even
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26