WINTER PREP & BACK-TO-SCHOOL
is suited for small businesses and can help you create profes- sional looking newsletters and online surveys.
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SOCIAL MEDIA — PUMP UP THE POSTS A great way to entice customers to come in and shop for product or schedule an install is to post pic- tures of installs on Facebook. You can also reward
satisfied customers for posting positive reviews for the ser- vices they have received. “We definitely post pictures of our work on Facebook and we put specials on our page as well,” says Sinclair. “Facebook is a good way of promoting,” agrees Cox. “We’ll
take pictures of custom vehicles and post those up and we do daily picture uploads of everything from rim/tire to window tints.” And Kaan Technologies will make use of its new web site (
kaaninc.com) for upcoming fourth-quarter and holiday promo- tions. “We had an older site that hadn’t been updated in six years so it needed to be redone,” says Jones. “We don’t do
newspaper advertising, but are planning to use the new site extensively to promote.”
COMMUNITY EVENTS — GETTING THE SHOW ON THE ROAD “We’re not a dialing-for-dollars operation; we’re a small store,” says Goodman of his 2,500-square-foot shop. “Holiday shoppers that are driven by the dollar are not going to be coming here. We’re not competitive with the price point. Our remote start is $450; not $199.” While Goodman says he relies on word-of-mouth, it is also commu-
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nity involvement that helps bring in business and generate awareness. “We are involved with the car clubs — the Porsche and Ferrari clubs — and we do some things for local schools as well as raffles.” Cox says since his business is in a small town, his shop does four car shows in eastern North Carolina a year. “We travel from county to country to do these shows which are held in convention centers, car show lots, and fairgrounds, but we get up to 2,500 people at an event so it’s worth it.” ■
The All-New KnowledgeFest NOTES
2012 August 19-21, 2012 •
www.knowledgefest.org 24 Mobile Electronics Survival Guide 2012
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