BOATING & GRADUATING
don’t like raising their hands above their shoulders, and two, people tend to focus more on what is at eye level. Your goal is to have them actively touching the head unit and actively look- ing at the amplifiers.
I would also put a car-audio specific, high-amperage auxiliary
battery spotlighted behind glass or Plexiglas on either side of the amplifier row. The battery would have the premium battery terminal connectors and fuse holders on it along with the high- est grade power wire. The speakers would be at ear level and just outside of the spotlighted batteries. This display is not for critical listening evaluation! That is the task addressed by your shop demo vehicle(s). This display is built for the purpose of a visual correlation re-enforcement. IOh yeah, the space just below the display can be used for display stock. “Choice B is the one you like the best? Cool! Let me get those for you right now.” Obviously, you will want to make the choice of whether to hand them the actual item from behind a locked glass door, or an empty box that can be brought to the counter in exchange for the genuine item from the stock room, or some other solution. The key point is to hand them some-
thing as soon as they make a choice so they take ownership, psychologically speaking.
5
IF YOU HAVE ANY VIDEO SCREENS ON DISPLAY, CREATE A SLIDE SHOW, OR BETTER YET, SHOW ANY SHOP-RELATED VID- EOS THAT YOU MAY HAVE POSTED ON YOUTUBE. The longer the customer is parked at the display, the
more likely they are to buy. How much they buy is up to your salespeople. A comprehensive merchandising strategy helps set the table for your sales staff make larger and more profitable sales by highlighting products and services that your custom- ers may not actively seek. The best merchandising strategies focus on appealing to all five your customers’ senses. Custom- ers make buying decisions based on emotions. Emotions are dictated by the sensations of the senses. When the senses are actively engaged in a pleasant and provocative manner, the likelihood of larger and more profitable sales increases. The ability to keep your merchandising both fresh and relevant to the product categories that you most want to promote at any give time will keep your clients coming back for more. ■
NOTES
. . .
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12 Mobile Electronics Survival Guide 2012
All trademarks used in this ad are the property of the respective owners and are in no way affiliated with GROM Audio.
The GROM-USB Interface USB, Android® Bluetooth®
, iPhone® , AUX ready with Dongle
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