THE HOLIDAYS driving safe.


about questions your customers often ask you, for example. Blog about the problems your products solve, rather than the products themselves.


DO A GIVEAWAY. You can use something like Wildfire- app.com (there are pay-as-you-go options as well as full subscriptions) to execute a giveaway through your Facebook, Twitter or LinkedIn pages that allows you to build your social fan base while engaging your customers. The giveaway can be anything from a big-ticket item, to sev- eral small gift certificates or merchandise credits, but make sure it’s relevant to your industry. Don’t have a giveaway for an iPad or you will attract fans to your Facebook page who will just un-Fan you when the giveaway is over. The goal is to attract people who are interested in your industry but may not know about your company. Publicize the giveaway through your e-mail list, on your website, and on your Facebook and Twitter pages. With Wildfire, you can track audience growth and engage- ment across all your social properties.


2


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5 NOTES


USE MOBILE CHECK-INS TO OFFER DEALS. Use apps like Foursquare to offer deals to customers who visit your location and “check in” on their mobile phones.


ENGAGE YOUR COMMUNITY. It doesn’t cost any money to show appreciation to your customers, and social media is the perfect venue to interact with them. Ask them for input and opinions, make it a point to respond to any


follower who posts to your wall, retweets a tweet, or mentions your company or product. Set up a Google alert and quickly scan it once each day or every few days to see who is talking about you. A simple “thanks for the shout out” can go a long way with your cur- rent and potential customers. Use a fan-gate on your facebook page that offers something for “liking” your page, perhaps a discount coupon or free shipping code.


CONNECT WITH CONSUMERS. Be sure to include social sharing options on your site and blogs. ■


driving smart. driving fun.


30 Mobile Electronics Survival Guide 2012


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