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 54 Boosting Liquidation Innovation FEATURES


shipping. It’s hard with freight not to lose your profi t on shipping, but that’s another thing that you don’t see anywhere else in the industry,” says Handy. In addition, Boost’s website is built around the idea


of giving the user all of the information necessary to pur- chase confi dently. While there is not a photo provided for every item, due to the speed that the liquidation industry moves, Boost will link to product pages on Amazon.com, which will give specifi cations and MSRP for each piece of merchandise. T e shopping cart system tells the user how much they need to spend to reach the minimum order, which is currently $750, although the company will occasionally do promotions that allows for a lower minimum order. Boost’s website is divided into a num- ber of basic retail categories and users can easily search through keywords. “We’re still building the website, so it’s really in its infancy right now, as far as features go,” Handy notes. “I think that the main thing that diff erenti-


ates the site is the ability to build your own pallet. We sell the merchandise for about 23 percent of MSRP, and the discount is increased the more that you buy.” In the future, Handy says Boost plans to try more


new things in the liquidation fi eld, growing a presence and branching out into diff erent sources of inventory, as well as working out deals with retail stores and suppli- ers in order to grow the volume of the products off ered. “We’re trying to get enough steam for this vision for Boost, and as long as we remain innovative in our basic ideas of reselling liquidated inventory, we believe it will pick up and grow to be pret y huge,” he notes.


For more information: BOOST LIQUIDATION 1262 Hendersonville Road, Asheville, NC 28803 Tel.: 877-557-8833 Email: Info@boostliquidation.com Website: www.boostliquidation.com


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56 March 2012


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