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 24 Fear, Fun and Profi ts This Halloween FEATURES


Founded more than a century ago, T e Beistle


Company has more than 7,000 party goods and deco- rations available for various holidays, themes, seasons and special events. Because Beistle handles most of their own design work and manufacturing, on top of distribution, out of Shippensburg, PA, the company always has inventory on hand and ready to ship when- ever needed. “For Halloween, we stock 360 products, and we are always adding new items and designs,” says Dave Goode, VP of sales for Beistle. “Our Halloween line includes cutouts, clings, door covers, beads, costume accessories, and numerous other products. Plus, we are well known throughout the industry for providing out- standing product designs, quality, and value.” Examples of Beistle’s Halloween products are the


Spinnin’ Hangin’ Skeleton, a fi ve-foot-tall skeleton that invokes fear through sound and motion; the Skel- eton Backseat Driver Clings, which drivers can put in the back seat of their cars to make it seem like a skeleton is lurk- ing behind them; and nine- and-a-half-inch Halloween cutouts that feature pump- kins, haunted houses, witches, black cats and more. T e web- site lists the suggested retail price and number of items included in each package for all of Beistle’s products. Online ordering is only available to companies that


become distributors for Beistle by calling (717) 532-2131 or fi lling out an online form. “We can provide a catalog, price book, or any additional information they may need to begin selling our products,” Goode notes. “If they are selling online, all of our product images are available digitally and our product information can be provided in a spreadsheet. Our distributors fi nd our website very helpful and convenient, as it


MY SOUTHERN HOME PLACE 457 Hill Farm Road, Alamo, GA 30411 Tel.: 912-568-7946 • Fax: 912-568-1605 Email: info@mysouthernhomeplace.com Website:www.mysouthernhomeplace.com


THE BEISTLE COMPANY 1 Beistle Plaza, Shippensburg, PA 17257-9623 Tel.: 717-532-2131 • Fax: 717-532-7789 Website: www.beistle.com


provides the ability to browse products, review new item introductions, access


special promotions, place orders, and track shipments.” T e minimum order for U.S. based distributors is $500 for the initial order and $150 for reorders, with rotating special deals and promotions available to all customers. Typical gross margins are 50 to 60 percent, depending on the products. Beistle also does custom manufacturing for in-store POP displays, private label manufacturing, and custom product displays upon request. My Southern Home


“Halloween has become a really big holiday for decorating.”


Shirley McNeal, owner of My Southern Home Place


Place carries about 3,000 diff erent home goods, home décor


items, gifts, home


accents, and seasonal decor products for all times of the year. What started out as a part time business that put on home shows and parties, My Southern Home Place launched its website in 2007


to be a unique family-friendly site that provides every- thing necessary to decorate a home. “Halloween has become a really big holiday for decorating,” says Shirley McNeal, owner of My Southern Home Place. “We carry a lot of candles and candleholders, including some for Halloween, and we also have a nice variety of decora- tions that are really good for the holiday.” T e whole- saler’s Halloween off erings also include items such as lamps, wall décor, plush products and fi gurines with skeleton, witch and dragon imagery. Although some of the company’s Halloween deco-


rations may be a bit spooky, McNeal wants the site to refl ect her values. “I try to word everything that I put on our website in a way that is personal,” she notes. “We’re a family-owned and operated business, and I wanted to reach other families, as well as businesses, since we do


Continued On 28  26 March 2012


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