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 26 Fear, Fun and Profits This Halloween FEATURES

sell wholesale. To me, this is not just a busi- ness. T is website is something that I really enjoy doing, so it’s not something designed just to make money.” T e website is set up to be easy to

understand, with detailed information about the products and the company, including a navigation bar that divides the items into dozens of cat- egories. “T ere is a lot of information that I have on here to fully explain our policies, because I feel people need to have an informed decision about what they are buying,” McNeal adds. “T is includes how our website works, what they will be paying when they get to checkout, and a chart that shows shipping cost before they make a purchase.” My Southern Home Place identifi es itself as a place where buyers of all sizes can pay wholesale prices, so there is no minimum order. Most products are sold at 50 to 85 percent off the suggested retail price, giving the opportunity for a signifi cant markup. Of course, Halloween

is also a time to indulge in sweets. Groovy Candies has sold bulk candy for the past 12 years out of its Cleveland headquarters. With a total of around 3,000 SKUs, Groovy Can- dies carries about 2,200 items at any point in time, depending on the holiday, so there is no shortage of variety in the wholesaler’s off erings. “We work with over 150 diff erent candy vendors in the U.S.,” says Joe Martin, marketing director. “If it’s a candy made in the U.S., we probably sell it.” “We have just about everything,” Martin adds. “We

GROOVY CANDIES 7480 Brookpark Rd., Cleveland, OH 44129 Tel.: 216-472-0206 • Fax: 216-274-9200 Toll Free: 888-729-1960 Website:

diff erent varieties of Peeps, and novelty

items including ghosts, pumpkins, mummies, and skulls produced specifi cally for the holiday. In addition, the company will make their own candy mixes, repackaging products together with themes like chewy items, snack sized candies, or gums. “We probably have the biggest variety of candy online, especially in regards to holiday candies,” Martin notes. T e website is grouped into categories by event

“We probably have the biggest variety of candy online, especially in regards to holiday candies.”

Joe Martin, marketing director for Groovy Candies

or holiday, broken down in the most common ways people search, Martin says. Groovy Candies also gives potential buyers detailed knowledge about the products via the website. “For every one of the candies, not only do we take pictures of how the boxes and the cases look, we shoot every piece of candy against a ruler,” he adds. “Because you’re not at a candy store, we want to give people a sense of how big the candy is, or how long a licorice rope is. We put a lot of

eff ort into showing the visuals as if you were in the candy store. Plus, on every one of the candies we pro- vide nutritional information.” T ere is neither a minimum order or volume dis-

have wrapped and unwrapped bulk, in a variety of dif- ferent types, from hard candy to chocolate to sugar free, with all the traditional basic candy bars, as well as pre- mium chocolate such as Giaradelli and Lindt. We also have a lot of retro candies, like Bit-o-Honeys and Mary Jane candy, dating as far back as the 40s and 50s. If it’s still made today, we usually have it.” Groovy Candies also sells Halloween-themed candy, such as candy corn,

counts, as Groovy Candies cuts the price of everything 16 percent across the board, regardless of size. T e company usually ships all orders within 24 hours and receives excellent shipping rates, which are passed along to the customers. For all the things that fl ash in the night, and some-

times the day, Bongo Flashers was established in 2002 to focus on products of all types that are illuminated. “We carry over 2,000 LED light up items, ranging from gloves, swords, necklaces, sunglasses, and bracelets,” says

Continued On 30  28 March 2012

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