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www.WebWholesalerMagazine.com CURRENTS Marketing Via Pinterest
AS FACEBOOK and Twit er have continued to grow in popularity, the sites have become mainstays of social media marketing for brands looking to con- nect with their customers online. Pinterest, a new social media site dedicated to image sharing, has recently been used by brands including Nordstrom, Whole Foods, and Lands End to further engage with consumers. Catering primarily to a female audience under the age of 45, Pinterest gives companies who sell visually at ractive products an opportunity to utilize a new way of marketing through photographic ingenuity. Kaila Strong, writing on SearchEngin-
eWatch.com, off ers companies seeking a presence on Pinterest a number of suggestions, including:
• For clothing sellers, hold a contest allowing fans of the brand to create photos of outfi t combinations that they like, with prizes for the most creative, or simply feature customer suggestions for attractive styles.
• Conduct market research by showing photos of potential products or test launches, asking the customer base for feedback.
• Personalize the brand by showcasing style and what makes the brand different, highlighting new and exciting things through the use of imagery.
• Add links from Pinterest photos to the company webstore, putting price banners on each photo and providing a link where users can buy the products directly.
T is piece was adapted f om an original story on
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