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Go Back to www.WebWholesalerMagazine.com CURRENTS Marketing Via Pinterest


AS FACEBOOK and Twit er have continued to grow in popularity, the sites have become mainstays of social media marketing for brands looking to con- nect with their customers online. Pinterest, a new social media site dedicated to image sharing, has recently been used by brands including Nordstrom, Whole Foods, and Lands End to further engage with consumers. Catering primarily to a female audience under the age of 45, Pinterest gives companies who sell visually at ractive products an opportunity to utilize a new way of marketing through photographic ingenuity. Kaila Strong, writing on SearchEngin- eWatch.com, off ers companies seeking a presence on Pinterest a number of suggestions, including:


• For clothing sellers, hold a contest allowing fans of the brand to create photos of outfi t combinations that they like, with prizes for the most creative, or simply feature customer suggestions for attractive styles.


• Conduct market research by showing photos of potential products or test launches, asking the customer base for feedback.


• Personalize the brand by showcasing style and what makes the brand different, highlighting new and exciting things through the use of imagery.


• Add links from Pinterest photos to the company webstore, putting price banners on each photo and providing a link where users can buy the products directly.


T is piece was adapted f om an original story on SearchEngineWatch.com. Find other great ideas for running your business at: www.wholesalecentral.com/wholesale–news


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Servicing 25,000 C-Stores Coast-to-Coast since 1988


Visit:www.MrCheckout.net Mr. Checkout®


Boca Raton, FL USA 18 March 2012 Distributors, Inc.


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