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www.WebWholesalerMagazine.com CURRENTS Staples Expands Ecommerce
STAPLES, the world’s second largest ecommerce com- pany, has announced that it will open an eCommerce Innovation Center in Kendall Square in Cambridge, MA, near its Boston headquarters, in May. T e offi ce products supplier says that the new facility will house a number of teams that will design and implement new, innovative ecommerce solutions for Staples customers. T e new initiative will allow Staples to further expand its informational technology, product management, usability and creative programs in an at empt to strengthen the multichannel customer experience across mobile devices, desktops, and retail stores, the company notes.
T e innovation center comes on the heels of the
Staples will open an eCommerce
Innovation Center in Cambridge, MA
launch of a new smartphone app and a mobile opti- mized website. “Cambridge is a hub of innovation, with both world class universities and technology companies,” notes Brian Tilzer, vice president, ecommerce and business development for Staples. com. “Staples new eCommerce Innovation Center will become the home to some of the world’s best ecommerce talent with the goal of rapidly bringing break- through new ideas to market in emerging online technologies
like mobile commerce and social media.”
Support Local Online
OVER THE past few years, there have been numerous campaigns, such as Small Business Saturday and Shiſt Your Shopping, which encourage shoppers to buy products from local brick and mortars. A grow- ing number of customers are taking a similar approach when buying online, even with sites like Amazon slashing prices to get an edge on the competition, according to a story in T e New York Times. “Folks are exercis- ing their desire to support local stores where local is not just in their town, but anywhere in the country,” Michael Walden, a pro- fessor who studies regional economics at North Caro- lina State University, told the Times. “A large number
“Folks are exercising
of Americans have a general suspicion of bigness in the economic world. T ey equate bigness with power and monopoly.” Smaller ecommerce retail-
their desire to support local stores where local is not just in their town, but anywhere in the country.”
Michael Walden, a professor of North Carolina State University
ers have tried to counteract big retailers by carrying exclusive items and off ering other per- sonalized touches that larger operations usually do not do. However, as of yet, the trend has not fully caught on. T e 25 biggest online retailers received 70 percent of ecommerce dol- lars in the 2011 holiday sea- son, a three percent increase from 2010.
T is story was adapted f om an original story in the New York Times.
Find other great ideas for running your business at:
www.wholesalecentral.com/wholesale–news 22 March 2012
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