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www.WebWholesalerMagazine.com FEATURES Drop Shipping by Kole Imports, Part One
KOLE IMPORTS has been a successful wholesaler of general merchandise for the past 26 years, growing a solid customer base and building itself into a brand name in the industry. In the past two years, however, the wholesaler has also focused on becoming a leader in the world of drop shipping, by going live with a data feed at
dropship.koleimports.com. Drop shipping allows retail- ers to add items to their store without needing to store the merchandise, as the drop shipping company
will
blind ship the items to the customer with the retailer collecting payment. T is allows online retailers to increase the num- ber of items avail- able in their stores without any addi- tional expenses. While Kole Imports previously accom- modated customers who wanted orders drop shipped, the addition of the data feed adds a level of sophistication to their current program. T e drop shipping data
Almost all of our large drop ship competitors charge between $29.99 and $59.99 a month for access to their data feed. In addition, they are not the warehouses that own the goods, but are really drop ship aggregators. T ey will take data feeds from multiple companies like ours, and sell them to the customers.” Kole Imports however, is the actual owner of the products, and is able to off er the true wholesale pricing on those goods. The data feed is
completely customiz- able, and contains all the information nec- essary to load prod- ucts onto an online sales channel. Users choose which mer- chandise categories
and items to include on their feed, with details such as the items’ images, weights,
Kole Imports is the actual owner of the
feed, which is updated each day, can be downloaded for free on Kole’s drop shipping website, dropship.koleim-
ports.com. “Most people who have a data feed charge monthly fees for it, and if they don’t charge a monthly fee, they charge a drop ship fee for every order,” says Jason Kole, VP of business develop- ment for Kole Imports. “We do neither of those things.
products, and is able to
offer the true wholesale pricing on those goods.
colors, packaging styles, and the quantities in which they are sold. From there, they are supplied with a unique download URL and can upload everything at once. “We make it really easy for people to get started with our program,” Kole notes. “In the past, customers needed to list one item at a time manually, but now it can be done all
at once. T ey can now submit orders on our website, including entering a UPS or FedEx account for ship- ping. So if you have a website and a valid account, you can enter an order on our drop ship site and send it
Continued On 52 44 March 2012
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