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 44 Drop Shipping FEATURES


directly to your customer.” Kole will ship all orders the day they are ordered, and has a 99.9 percent fulfi llment rate, making the drop ship program incredibly effi cient and eff ective for customers. Because the mini-


mum order size is so low, and products are available in such small packs, the program is tailored towards the retail customer as well as the light bulk whole- sale buyer. T is allows Kole to ship hundreds of drop ship orders each day, with amounts ranging from $10 up to hundreds or thousands of dollars. “We’ve made a commitment to really focus on drop shipping at a time when com- panies of our size and stature have not been focusing on it,” Kole adds. “We have spent hundreds of thousands of dollars over the past couple of years build- ing up this enterprise to enable a company that has always sold by the truckload to be able to ship $15 orders. So it really is a seismic shiſt in the way that we do business.” T e low order size opens Kole Imports up to mil-


The low order size opens


Kole Imports up to millions of new customers.


buy panchos for fi ve dollars apiece, but now he can go online and buy them for a dollar each from any of our drop ship customers.” Kole has more than 5,000 unique SKUs, ranging from toys, tools, housewares, party items, pet products, and much more. In addition, the wholesaler also has a large line of closeout goods, which are con- stantly added to the feed, giving partici- pants in the drop ship program the unique ability to always have new products available on their website. While most of the products are only sold in whole- sale quantities, Kole does have about 300 items that can be drop shipped by the piece. In the future, Jason Kole notes that the company will be working hard to get its Application Pro- tocol Interface (API) into the hands of more people who can inte- grate with it. API allows


lions of new customers. “T at might mean a cub scout leader that needs to go online to fi nd 20 rain panchos for his troop, or a mechanic who wants to order 300 jumper cables for his store and doesn’t know to go to a wholesaler directly,” Kole says. “Both can easily buy from our drop shipping program. T e mechanic has always been buying from a local auto body shop, but he can now get those jumper cables cheaper. Same thing with the cub scout leader. He may have gone to the store to


two computers to communicate with each other with- out human input, allowing the applications of Kole and the participating online store to interact automatically, giving accurate information about product availability, descriptions, and pricing each day.


For more information: KOLE IMPORTS 24600 Main Street, Carson, CA 90745 Toll Free: 800-874-7766 Wholesale website: www.koleimports.com Dropship website: http://dropship.koleimports.com


Find other great ideas for running your business at: www.wholesalecentral.com/wholesale–news 52 March 2012


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