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 28 Fear, Fun and Profits This Halloween FEATURES


Mark Cohen, owner and CEO of Bongo Flashers. “Pret y much anything that lights up, we have it.” T e wholesaler has nearly 200 items for Hallow- een alone, including sets of fl ashing LED Skull Gloves, wholesaling for $16.99; Color Change LED Skull Sword Sabers, featuring three dif- ferent color changing eff ects, wholesale for $3.49 each; and Halloween Light Up Rings, available in assorted varieties such as pumpkins, ghosts, witches and black cats wholesale for $1.69 each. Each product has quantity discounts available, which are noted on Bongo Flashers’ website. In addition, Bongo Flashers does custom work,


including logos, and prides itself on being ahead of the curve in this unique segment of the marketplace. “People are always looking for something new and diff erent, and we’re right on the cut ing edge,” Cohen adds. “We have the most competitive pricing, and we’ll bend over backwards for anybody who wants to order.” T e website is categorized in detail, Cohen notes, with excellent searchability. In addition, Bongo Flash- ers is heavily invested in social media eff orts, utilizing Facebook, Twit er, You- Tube, and QR Codes, with a mobile version of its page available as well. Glimmers, Inc. has two light-up products for the


Halloween holiday, waterproof stars with orange lights and a set of pumpkin earrings, both of which are ideal for special events, corporate parties, and fun at home. Since 1990, Glimmers has specialized in light up and clip on stars for busi-


GLIMMERS INC. 3130 La Selva St., Suite 304, San Mateo, CA 94403 Tel.: 650-578-8276 • Fax: 650-578-8674 Toll Free: 800-578-8276 Email: info@glimmersinc.com Website:www.glimmersinc.com


Find other great ideas for running your business at: www.wholesalecentral.com/wholesale–news 30 March 2012


BONGO FLASHERS Tel.: 818-368-8758 • Fax: 818-831-1580 Toll Free: 866-707-5483 Website:www.bongofl ashers.com


nesses and families. “I think we are the only one in the marketplace that has an upscale, good looking, elegant style with a light up product,” says Jill Flynn, founder


and owner. “All the light up products have become so frantic looking. We aim for people who like fun and festivity, but not so much that it detracts from the theme of the party. T ey are elegant, with some pizzazz.” T e orange lights, available either in a pack of four


“People are always looking for something new and


different, and we’re right on the cutting edge.”


Mark Cohen, owner and CEO of Bongo Flashers


or twelve, are waterproof and FDA approved, so they can be used in drinks, scat ered on tables, stuck in pumpkins with the included rods, or clipped to children on Halloween night to keep them safe. T e bat eries are hermetically sealed, so they cannot be replaced, but they will last for about 15 hours. T e pumpkin earrings feature fl ashing eyes through a yellow LED light, which can also


be used as a pin if desired. “I think we’re synonymous with fun and at ractive,” Flynn adds. “All the light up pieces in the marketplace are either on with a pulse, or a bright, slow fl ash, but there is nothing with that random twinkle, which is what distinguishes us.” T e website is designed for easy check-


out, with multiple photos of all of the prod- ucts lighting up. Markup can range from 40 percent up to 100 percent, depending on the quantity purchased, although there is no mini- mum order size.


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